Small Business Saturday Blog

How to write the perfect job advert

Thursday, March 10 at 10:23How To | HR | Recruitment

This week, we hear from Small Business Saturday champion Parker Sourcing about how to write a brilliant job description for your small business vacancy

Every company wants to land the best workers to help drive their business forward, which is why creating an efficient and extremely attractive job advert is very important.  On too many occasions, businesses fail to articulate the ethos of the company and specific responsibilities of the post, meaning many potential and talented candidates slip through their hands.

To lure in the most creative, innovative and cutting-edge individuals, your job advertisement must be packed with reasons for candidates to contact you. But saying that, you probably won’t want Scooby Doo and the gang showing up for an interview and wasting valuable time either, so it’s all about striking the right balance to attract the people you want to hire.
For example, you’re looking for someone to come in and head up your marketing team. You want them to take the bull by the horns from day one and create some great, catchy and viral advertising campaigns to really drive your business forward. However, you’re also a very flexible and team-orientated company who loves to get staff helping out across multiple departments. Would you really want to employ a marketing guru who had a less-than-positive attitude towards customer services?

It’s essential that you make your job requirements clear to the reader in order to attract the right people for the job and to whittle out anyone who probably won’t fit the bill. If you’re on the lookout for a technically savvy developer for your I.T department, who can also provide the rest of the company with computer training, then you’ll need that person to be a confident communicator and not just a heads-down coding wizard.

Is your company a fun, challenging or rewarding place to work? Let people know about it upfront, so they can picture themselves in the role. Be positive about the culture of the organization to have people really wanting to work for you. Put yourselves in their situation; they’re looking for a place where they can connect with the people around them; an environment they can look forward to working in every day when they wake up in the morning. Capture the personality of your company, and you’re well on your way to attracting the right candidates for your post.

It’s not always easy to remember what information to include in when you post a job online, so to make sure you have everything covered, work your way through this list before you click ‘submit’:
1. Have you included a clear job title for the position?
2. Have you supplied a definite list of educational requirements and experience required to take on the job?
3. Have you outlined a salary range for the position?
4. Have you included the amount of working hours required per week?
5. Have you listed a transparent set of duties that
 the role involves?






For more hiring advice, read Lee Parker's previous blog post: Why Job Descriptions Matter

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