Small Business Saturday Blog

Meet the Businesses on the Bus: Recipe

Friday, November 20 at 12:08Bus Tour | Inspiration | Small Business | Small Business Saturday | Small Business Saturday 2015


What is your small business? 
We are an independent advertising agency called Recipe.

Where did you get idea to start your business? 
In 2004 we saw a gap in the market to produce cost effective TV commercials for smaller brands. For the first time they could advertise on cheaper niche tv channels due to the introduction of Freeview and the expanding Sky platform but couldn't get cheap adverts made.

When did the business begin? 
Three of us started the agency in 2004 from one of our founders bedroom and we've been growing organically ever since. We now have two offices in the West End and employ 35 people.

What's the best thing about working for a small business?
We're able to adapt to ever changing market conditions faster than the competition which gives us the edge. The advertising landscape is constantly changing with the frequent introduction of disruptive technologies and we need to constantly evolve to keep ahead of the trend.

What makes your business unique? 
We're the only agency I know that started with three founders who had no experience in the advertising industry. This has meant we've developed a less bureaucratic and more efficient way of working which our clients love and can't be found at other companies.

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