Small Business Saturday Blog

Save time with automation

Thursday, March 29 at 11:15

Marketing automation is an incredible way to help your business stay organised and save time. You're able to work more efficiently, because you set everything up to run on its own. Here are some of the ways you'll be able to save time.

Set up personalised email campaigns

By dividing up and targeting your email database more specifically, you're able to send out more personalised and relevant messages to your recipients. All of these messages and the groups your database is separated into can be automated. Send out your perfectly written messages using a mail service like MailChimp, with editing advise from State of Writing.

Automated social media campaigns

Stay connected with your social media followers by setting up and scheduling your updates, tweets, posts and more to all be automated. Manage and automate all of your social media in one place by using Buffer. And look to HootSuite for ways to connect with customers faster, smarter and safer.

Score your leads

Qualifying your leads by scoring them means you're able to more effectively target those who have the most potential and nurture those who need it. Automating this workflow makes it a much easier process. As a lead's score moves them from one category into the next, another set of criteria automatically begin scoring them in their new category. Once you've got those leads scored, send out well written messages from the copywriting experts at Boomessays or Ukwritings.

Prioritising your leads

Based on their buying patterns and the interest they show in a product, leads can be scored and prioritised. Depending on whether they score high or low can give you a good indication of their level of interest. When you're following up with leads, keep messages to the point by using the Easywordcount tool to track your work usage.

Lower your lead conversion time

Converting leads into buying customers can take a great deal of time. But, when the process becomes automated, you won't have to spend that same amount of time. You can also save time in the editing and proofreading process by using a service like Oxessays to do the work for you.

Lead follow ups can be automated

It is difficult to remember to follow up with every single customer. But, automation never forgets. Automating follow up workflows takes the burden of remembering off entirely. Collaborate with your team to determine how these follow ups should take place, and set a schedule for your plans using CoSchedule.

Have fewer cold calls

Because you'll be scoring your leads and prioritising them, you will not have to make as many cold calls to customers whose interest level is unknown.
Any time you can save when you're running a business is a bonus. It means you can focus on other aspects of your business and be more efficient. Set up effective marketing automation that will help you save time.
About the Author:
Gloria Kopp is a social media marketer and a content manager. Gloria is an author of Studydemic blog where she writes her educational guides for students.

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