Small Business Saturday Blog

Small Business Saturday 2015: Burton

Saturday, December 05 at 10:54

Burton small business owners to do the CONGA to celebrate Small Business Saturday!

Four local businesses are leading a celebration ‘Conga’ through the town centre to generate a real BUZZ to unite all the diverse businesses in the town, and to surprise the festive shoppers from 10.30am until 11am.

The Conga, which will include many local business leaders, will start from outside the doors of Iceland inside the Octagon Centre leading through to Coopers Square.

The UK will celebrate Small Business Saturday on 5th December and four Burton businesses, the Burton Small Business partnership, came up with the idea to form a small business owner Conga, as a way to bring all the different types of businesses together, to surprise Burton’s Christmas shoppers!

Small businesses can register on: http://www.meetup.com/burton-business-events/events/226253808/

Burton Small Business partners, established in 2014, are passionate about local businesses coming together to celebrate the diversity of what the town has to offer on Small Business Saturday UK – whether you are a retailer or professional services company. They have shared their expertise for the second year running in a FREE downloadable guide via their website wwwburtonsmallbusiness.co.uk - to help local companies put Burton firmly on the map as part of this increasingly popular national event.

Elaine Pritchard, Burton Small Business partner, and listed in the Small Business 100 list for 2015, spoke about the Conga: “We wanted to do something fun to celebrate Small Business Saturday UK this year that would unite all the diverse businesses that are thriving in the town. Both local retailers and professional services can be seen as shining examples in the region, if they use the campaign to promote their businesses, and to shop local too!

“The Burton Small Business partnership wants to help put our town's small businesses on the map on Small Business Saturday which is gaining real momentum in the UK each year."

Small Business Saturday UK is a growing campaign which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities – with 64% of UK consumers being aware of the day in 2014.

The four businesses behind the Burton Small Business initiative are freelance writing business Caittom Publishing, freelance PR and communications agency FCM Associates, film company Red Door Studios and human resources specialists HR Protected.

Councillor Patricia Ackroyd, East Staffordshire Borough Council’s Deputy Leader for Enterprise and Environment, said: “It will be great to see small businesses from across the Borough coming together to mark Small Business Saturday on the 5th December.
“East Staffordshire is a great environment for SMEs to do business, with a fantastic network of support for businesses of all shapes and sizes! The event planned on Small Business Saturday demonstrates this, and we hope to see lots of businesses getting involved, promoting themselves, and inspiring others.”

Special thanks to East Staffordshire Borough Council, the Octagon Centre and the Coopers Square management teams for their support!

Burton Small Business offer a FREE guide for people to download, containing essential tips about promoting a business through persuasive writing, public relations, video and strong visual brands as well as advice about personnel issues that are essential to the growth of a small business.

In preparation for Small Business Saturday 2015 an extended FREE guide has been offered, with even more free advice from local experts – with new contributions from:

·         Sherwin Insurance Services Limited
·         Else Solicitors LLP
·         The Chartwell Practice
·         The Growth Hub – Chamber of Commerce

Elaine Pritchard, who runs Caittom Publishing, explained: "The second UK Small Business Saturday last December was a big success creating a 20% increase in sales compared to the 2013 event, benefiting millions of small businesses across the country. I believe there is a massive opportunity to bring small businesses in Burton together every year on this day to help them to raise their profile, reach new customers and grow.

"I am also delighted to have been included in the ‘Small Business 100’ list for 2015 by Small Business Saturday UK, which is a huge honour and will provide national exposure for my business. Networking has been a really important factor in how I've promoted my business and I've learned lots of things from other business people.”

Any small businesses in the area or anyone thinking of starting a new business are invited to download the extended guide for FREE to get advice on growing their business.

Liz Strama, of HR Protected, said: "We are delighted to welcome our new contributors to the guide this year, we hope the extended guide helps and inspires many businesses in the town. All four Burton Small Business partners are passionate about seeing businesses grow and thrive in Burton. We want to make sure that people in the town have heard about Small Business Saturday and help us to celebrate all the small businesses that generate so much money for the local economy year after year.”

The Burton Small Business partners have a Pinterest account and will be asking local businesses to contribute images that promote their business, the products and services they offer before, during and after 5th December. You can also follow the team on Twitter at @BurtonSmallBiz in the weeks ahead, to keep up with the latest news about Small Business Saturday.

Burton Small Business contacts:

E: info@BurtonSmallBusiness.co.uk

W: www.BurtonSmallBusiness.co.uk

T: @BurtonSmallBiz

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