Small Business Saturday Blog

The Inspire Series Comes to Colchester

Monday, April 27 at 17:10Small Business Saturday

The Small Business Saturday Inspire Series travelled to Essex on Tuesday for a lively and helpful workshop with PR expert Amanda Ruiz. The event was held in the lovely Minories art gallery in Colchester.

Amanda shared great tips on how small businesses can get into the press, including timing press releases with national holidays (such as Small Business Saturday!), writing press releases after winning an award or competition and monitoring industry opinion pieces and joining the conversation.

Amanda encouraged small businesses to think of ‘golden nuggets’, interesting press hooks that make their business stand out from the crowd. Small businesses should use these nuggets to gain the attention of journalists. Have you rubbed shoulders with a celebrity? Why did you start your small business? What is unique about your business? Everyone has an interesting story to tell! You can download this form to help you discover your business’ golden nuggets.

Catch up with the talk on YouTube: ‘I am #Visible: How to Find Your Press Hook

A special congratulations to Faye Dicker of Freelance Mum for winning a box of chocolates from Fifth Dimension Chocolates! Make sure you tune in online for the next Inspire Series workshop for your chance to win a delicious prize.

The Inspire Series will continue in May. Follow us on Twitter and like us on Facebook to stay up-to-date.

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