What is Small Business Saturday?

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to 'shop local' and support small businesses in their communities.

The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses.

On Small Business Saturday, customers across the U.K go out and support all types of small businesses, online, in offices and in stores. Many small businesses take part in the day by hosting events and offering discounts.

Small Business Saturday UK - 2016 Collage

How the UK supported Small Business Saturday 2017:

  • Small Business Saturday 2017 was the most successful campaign yet! An estimated £748 million was spent on the day and it was great to see the Prime Minister, the Mayor of London; fashion designer Alexa Chung and actress Billie Piper all publicly supporting the campaign.
  • Over 115,000 tweets were sent on the day itself reaching more than 115 million people, with #SmallBizSatUK UK trending at number one in the UK.
  • Backing from local authorities was up from 80% in 2016 to 87% this year, with active support for the campaign including small business events and free parking on the day, meaning wherever you were in the UK, Small Business Saturday was happening nearby.