What is Small Business Saturday?

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to 'shop local' and support small businesses in their communities.

The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses.

On Small Business Saturday, customers across the U.K go out and support all types of small businesses, online, in offices and in stores. Many small businesses take part in the day by hosting events and offering discounts.

Small Business Saturday UK - 2016 Collage

How the UK supported Small Business Saturday 2018:

  • An estimated £812 million was spent in small businesses across the UK on Small Business Saturday, according to research* commissioned by founder and principal supporter American Express. This was up from the £748 million spent on Small Business Saturday last year, with 59% of people aware of the day saying they spent more than usual.
  • Support for the campaign came from 90% of local councils – a three per cent increase on 2017 – calling for the nation to shop local and support the 5.6 million small businesses across the country.
  • Positive consumer sentiment and support for small businesses on a local level was echoed through national government, with the Prime Minister, Chancellor of the Exchequer and Mayor of London all supporting the campaign.
  • Small Business Saturday also drew high engagement on social media. Tweets sent on the day reached more than 100 million people, with #SmallBizSatUK and #SmallBusinessSaturday trending in the UK’s top 5 throughout the day. Facebook and Instagram posts were also up on 2017, with more people sharing their Small Business Saturday stories.