What is Small Business Saturday?

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.

The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses. In 2017 Small Business Saturday is on Saturday, December 2nd.

On Small Business Saturday, customers across the U.K go out and support all types of small businesses, online, in offices and in stores. Many small businesses take part in the day by hosting events and offering discounts.

Small Business Saturday UK - 2016 Collage

How the UK supported Small Business Saturday 2016:

  • Customers spent £717m with small businesses on Small Business Saturday, an increase of 15% on 2015 spending
  • Over 140,000 tweets were sent on the day reaching 130 million people, trending on Twitter in the UK and globally
  • Over 80% of local authorities across the UK actively supported the campaign in a variety of ways, from networking events to free parking, meaning wherever you were in the UK, Small Business Saturday was happening nearby