What is Small Business Saturday?

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to 'shop local' and support small businesses in their communities.

The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses.

On Small Business Saturday, customers across the U.K. go out and support all types of small businesses, online, in offices and in stores. Many small businesses take part in the day by hosting events and offering discounts.

The next Small Business Saturday takes place on December 7th, 2024.

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Small Business Saturday Bus Tour 2019
Small Business Saturday UK - 2016 Collage

How the UK supports Small Business Saturday:

  • Over the time the campaign has been running in the UK it has engaged millions and seen billions spent with small businesses on Small Business Saturday.
  • Small Business Saturday draws high engagement on social media, with #SmallBizSatUK and #SmallBusinessSaturday trending throughout the day.
  • Politicians including the Prime Minister, leader of the opposition and the Mayor of London have all publicly supported Small Business Saturday.
  • Small business Saturday sees a massive surge in Facebook, Instagram, Threads and X posts with more people sharing their small business stories.
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