Media Information

About Small Business Saturday

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to 'shop local' and support small businesses in their communities.

The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses.

On Small Business Saturday, customers across the U.K go out and support all types of small businesses, online, in offices and in stores. Many small businesses take part in the day by hosting events and offering discounts.

Press Releases

Public urged to show small independents big love this weekend

Brits are being urged to support this weekend’s Small Business Saturday bonanza as a whole host of local events boost and celebrate small firms nationwide.

Small Business Saturday is celebrating independents like Debbie Machperson Atelier which sells handmade leather and cork accessories.As small businesses face fresh uncertainty and challenges heading into the crucial festive trading period, organisers are calling for a significant show of support in all corners of the nation.

And Michelle Ovens, director of Small Business Saturday UK, speaking ahead of the December 4 occasion, said: "We all need to show small businesses our love this weekend. Not only do they make a massive contribution to our economy, but an immeasurable difference to all our lives.

"Despite demonstrating incredible entrepreneurialism and agility – alongside the support they’ve shown staff, customers and communities - many are still facing a really tough time.

"Small Business Saturday is a fantastic chance to get behind these firms and say a big 'thank you' for how amazing they are."

Research by Small Business Saturday and principal supporter American Express recently found that while small business confidence is starting to rebound – 70% feeling more positive, versus 52% in May - the cost of goods (51%), rising energy costs (50%) and product shortages (36%) are now the greatest challenges.1

With the campaign's earlier research showing that over half (51%) of Brits now back local independents more than before the pandemic2, people are particularly being encouraged to use the day as a chance to recognise the huge contribution of independent businesses to communities in lockdown.

Now in its ninth year in the UK Small Business Saturday is a grassroots, non-commercial campaign, which has sparked an ever-growing wave of support for all types of small businesses – whether they are on the high street, online or in offices.

Last year Small Business Saturday achieved record-breaking success with an estimated £1.1 billion spent with small businesses across the UK on the day, according to estimates.

The Prime Minister, leader of the opposition and the Mayor of London are among those publicly supporting this year's campaign.

Small Business Minister Paul Scully said: "From the pubs, restaurants and shops that make our high streets tick, to leisure and personal care services – like the hairdresser who saved my post-lockdown blushes last year – small businesses are at the heart of our way of life.

"I urge everyone to shop safely and back their local businesses on Small Business Saturday. The Government is leading the way, supporting firms with ground-breaking new schemes like Help to Grow: Digital which will help our hardworking business leaders to level up with discounted software and free tech support."

The Mayor of London, Sadiq Khan, said: "I'm proud to once again support Small Business Saturday - a day when we can all show our support for the independent and locally-run shops, cafes, restaurants and other small businesses that make our city what it is. This is more important now than ever before, when so many small businesses have suffered such a difficult year once again. Join me and millions of people across London and the UK as we support the small businesses that make our communities thrive."

Many of the UK's 6m small businesses take part in the day by hosting events, offering promotions, and collaborating with local councils, community groups and business owners.

This year an unprecedented surge of local events is expected to be seen, as councils and business groups coincide festive markets, light displays and fun days with Small Business Saturday, as well as offering free parking in town centres. To get involved in Small Business Saturday visit - and follow #SmallBizSatUK.

1 Research conducted amongst 250 Senior Decision Makers in Small Businesses in the retail and hospitality sectors by Opinium in November 2021, under strict Market Research Society Guidelines.
2 Research undertaken by Yonder in September 2021 and polled 1000 UK consumers.
Small Business Saturday UK Tour Gets Back On The Road

Small Business Saturday is putting wheels in motion for a new nationwide roadshow to support small businesses across the UK.

Coffee roasted by Perky Blenders in East London will be served up on The Tour (Pic: Joe Madden)Setting off from the UN Climate Change Conference (COP26) in Glasgow, The Tour will visit 20 British towns and cities to support, inspire and spotlight the 6 million small businesses across the UK, as part of the countdown to Small Business Saturday.

And for the first time it will showcase a fleet of eco vehicles that reflect daily life for small businesses and the sustainable switches many are making or considering - including an electric van, car and scooter, as well as a ‘delivery style’ push bike.

This comes as 97% of small businesses say sustainability is important to their business, according to research by Tour supporter BT Skills for Tomorrow and Small Business Britain.

It will be a zero emissions Tour and this sustainability focus is part of a drive both to reduce environmental impact, and to highlight the important role small businesses play in getting the UK to Net Zero by 2050.

The Tour will for the first time deliver a hybrid format of online and in-person activity. This will include virtual workshops, webinars and mentoring on a range of small business topics, as well as on the ground visits and live-streamed interviews with local businesses in cities including Manchester, Belfast, Cardiff, and Edinburgh, as well as coastal towns like Whitley Bay and rural Hereford.

“We are so excited to get back on the road with this new Tour and put the spotlight on fantastic small businesses and their communities, as well as opening up skills and networking opportunities to millions of entrepreneurs using a new hybrid format,” said Michelle Ovens, CBE, director of Small Business Saturday.

“Running The Tour in an environmentally conscious way is incredibly important to us, and in doing so we hope to encourage small businesses to take the leap and pledge to go Net Zero.”

Chris Sims, BT’s managing director for its SoHo (Single/Small office, Home office) unit, said: “Despite the hugely tough period small businesses have endured across the UK, we have seen many businesses embrace new ways of working and a shift towards digital. The Tour is a fantastic initiative to reach out and support small businesses with the digital skills they need as they look to scale up in key areas such as digital marketing and sustainability, and we are delighted to be supporting it again this year.”

Kicking off on 1 November, The Tour will be on the road for a month, finishing in London shortly ahead of Small Business Saturday on 4 December.

Now in its ninth year in the UK, Small Business Saturday is a grassroots, non-commercial campaign, which celebrates small business success and encourages consumers to 'shop local' and to support businesses in their communities.

Last year Small Business Saturday achieved record-breaking success and saw an estimated £1.1 billion spent with small businesses across the UK on the day, according to research from American Express, the campaign’s founder and principal supporter in the UK.

To get involved in The Tour and book one-to-one mentoring sessions visit the My Small Small Business Section on the Small Business Saturday website.

UK Entepreneurs Kick Off This Year's Small Business Saturday

100 Inspiring UK small businesses chosen to mark the count down to this year’s campaign.

Inspirational entrepreneurs from across the UK are officially kicking off this year’s Small Business Saturday UK, as the campaign gets underway with its one-hundred-day count-down.

Aiming to support, celebrate and send out a ‘big thank you’ to small businesses for the important role they play within communities, particularly throughout the pandemic, the 2021 SmallBiz100 is showcasing a diverse range of independent businesses from across the country.

This includes The York Gin Company, featured on the first day of the countdown, as well as Cornish sustainable surf-board company Kiri Surfboards, Wirral-based eco cleaning company Gleaming Gloss and Runach Arainn Glamping, offering luxury yurts on Scotland’s Isle of Arran.

Now in its ninth year in the UK, Small Business Saturday will return on 4 December 2021, following its record-breaking success last year which saw an estimated £1.1 billion spent with small businesses across the UK on the day.

This year, the SmallBiz100 features a range of environmentally conscious small firms, which spotlights their important role in tackling the climate crisis ahead of the UN Climate Summit COP26 in Glasgow this November.

Michelle Ovens CBE, Director of Small Business Saturday UK, said:

"Throughout the crisis we have been reminded of the special role that small firms play in local communities. The stories of this year’s Small Biz 100 really bring this to life. As the UK recovers from the pandemic, small businesses still face considerable challenges to get back on their feet and it’s important we continue to support them. We are excited to be kicking off this year’s campaign to show our thanks to small businesses, and encouraging everyone to get behind us."

Emma Godivala Co-Founder of the York Gin company said:

"Since our launch three years ago, we’ve worked with so many inspirational small businesses who genuinely care for their customers, staff and the environment. We’re proud to be among their number!

"We’re very excited to be recognised in the Small Biz 100. We think it’s vital to celebrate small businesses up and down the country, and the role they’ve played in all our communities. We really believe small businesses can lead the way to a sustainable recovery."

A grassroots, not-for-profit campaign, Small Business Saturday UK celebrates small business success and encourages consumers to shop small and support businesses in their communities. It was originally founded by American Express in the U.S. in 2010.

Dan Edelman, General Manager UK, Global Merchant and Network Services, American Express said:

"This year’s SmallBiz100 goes to show just how creative and vibrant our small business community is in the UK. More than ever, it feels important to celebrate the achievements of all the independent businesses that go above and beyond for their customers every day. We’re honoured to play our part supporting them through our Shop Small campaign and as principal supporter of Small Business Saturday."

On Small Business Saturday, customers across the UK go out and support all types of small businesses, both online and in brick-and-mortar stores. Many small businesses take an active role in promoting the day by hosting events and offering promotions.

Small Business Saturday attracts huge attention on the day itself, with an impact that lasts all year. Last year the campaign trended at number one in the UK on Twitter, with the Prime Minister, leader of the opposition and the Mayor of London among those publicly supporting the campaign. Over 90% of local councils also supported the campaign.

To get involved in Small Business Saturday 2021 visit -