Media Information

About Small Business Saturday

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to 'shop local' and support small businesses in their communities.

The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses.

On Small Business Saturday, customers across the U.K go out and support all types of small businesses, online, in offices and in stores. Many small businesses take part in the day by hosting events and offering discounts.

Press Releases

Small Business Saturday UK reveals Small Biz Christmas Gift Guide
Small Business Saturday UK, the nationwide campaign to support and promote the UK’s 5.6 million small businesses, has revealed its new Christmas Small Biz Gift Guide.

Hand-picked from the independent online businesses included in the campaign’s ‘Small Biz 100’, the gift list features the latest trends and unique hand-crafted presents created by the UK’s top small business. The Small Biz 100 are highlighted annually as part of the count-down to Small Business Saturday, taking place on 1 December 2018.

Including a range of quirky and unusual gifts, from ethical skincare and unique menswear, through to beautiful arts, crafts, jewellery and delicious artisan food, the Small Biz Gift Guide has a range of Christmas gift ideas for even the trickiest individual.
  • For healthy foodies – try Not.Corn, a ‘hull-free’ superfood popcorn alternative made with sorghum, or JimJams famous No Added Sugar Chocolate Spreads.
  • The go to for babies should be Alexander Byron’s range of cute gifts, or Yummikeys stainless steel baby toys and teething rings. From Babies with Love also sells ethically sourced baby products, donating all profits to children’s charities, while The Little Black and White Book Project makes visually stimulating books and prints for babies.
  • Dapper gents looking for something unique will love Sauce and Brown exclusive menswear – it only makes 100 pieces of each style, while Smart Turnout is a quintessentially British watches and accessories brand.
  • Those serious about tea will love the extensive range of loose leaf teas stocked by specialist tea shops INFUSE Artisan Tea and Tea Traders, or go for coffee on tap from Yorkshire with Dog and Hat Coffee Subscriptions.
  • Fitness Freedom’s travel pack offers all the tools for a full body workout, wherever you are – raising the pulse of fitness fans everywhere.
  • Those looking for the next jewellery trend will love Birmingham’s Rachel Whitehead’s beautiful jewellery inspired by British summertime.
  • Music fans will be thrilled by ROLI’s unique touch-sensitive instruments, like beatmaker kits. Backed by Pharrell Williams it is opening up music-making to everyone.
  • HydroVeg Kits could take root with city dwellers dreaming of the ‘good life’ – the kits help people grow fresh veg all year round, in small spaces and with no hassle.
  • Od Design’s make the perfect pick for cyclists – with cycling supports from individual bike stands for minor maintenance, through to event cycle racking.
  • Natural beauty fans will love Bean & Boys award-winning all-natural soaps, made using ethical, vegan ingredients, while Scotland’s Trade Right International manufacturers fair trade ‘Carishea’ natural skincare gifts too.
  • Mindful consumers will appreciate the values behind Natural Weigh, which sells foods free from plastic packaging, while Goodfayre sells zero-waste products.
  • Treat pets to Addiscott's Dog Food’s 100% grain free pet food from Dorset, or Fur Babies’ handmade pet products and treats.
  • Art aficionados will admire Aly Harte’s beautiful oil and pastel works, or the hand stitched wildlife Artwork by Emily Tull. FeltnFings also offers stunning felt flowers.
  • Katie Abey Design’s colourful artwork, motivational quotes and puns will raise a smile from positive thinkers.
  • The Nautical Company sells quality nautical lifestyle clothing and décor for sailors, while beach babes will like swimwear and holiday accessories from KUKShades.
  • For original hampers - Hay Hampers curates artisan food and wine from across the globe - or make up something bespoke with Single Variety Co.’s preservers.
  • For some internet browsing for variety, both Tylers Department Store and Café and Present in the Laine are online gift boutiques, selling stylish and practical products.
  • Bill Baber Knitwear from Edinburgh hand crafts natural-fibre clothing, while Fair Trade Scotland sources fair trade tartan – for fans of cosy knits and accessories.
Michelle Ovens MBE, Director of Small Business Saturday, said:

“Small businesses are often the ones making the most beautiful, unique and special gifts – and setting the trends for the next year. While many of these businesses are increasingly online, it can still be hard to know where to find something a little bit different for loved ones at Christmas. As Small Business Saturday is all about encouraging people to support and discover local, independent businesses, we have hand-picked this gift guide to offer inspiration and show people what our Small Biz 100 is offering.”

Small Business Saturday is the UK's most successful small business campaign, which last year saw an estimated £748m spent with small businesses across the UK on Small Business Saturday. A grassroots, not-for-profit campaign, Small Business Saturday was originally founded by American Express in the U.S. in 2010.

American Express remains the principal supporter of the campaign in the UK, as part of its ongoing commitment to encourage consumers to shop small. This year, American Express is incentivising Cardmembers to support their local independents with the return of its Shop Small offer. From Small Business Saturday until 16th December, American Express Cardmembers will receive a £5 statement credit when they spend £10 or more at participating small merchants.
Small Business Saturday UK announces UK Tour to help growing businesses
Small Business Saturday UK, the nationwide campaign to support and promote the UK’s 5.7 million small businesses, has announced it will tour the country to spotlight and support the nation’s top growth businesses.

Now in its sixth year, the Small Business Saturday campaign bus will travel over 3000 miles across England, Scotland, Wales and Northern Ireland, visiting 30 locations over 25 days.

Launching on Thursday 25 October in Blackburn, the Small Business Saturday UK campaign team will pull into towns across the country, offering free mentoring sessions to small businesses, including mentors from bus tour supporter Xero's network of small business accountants, plus many more.

Up to 20 small businesses per stop can apply to be a ‘Business On Board’. They will be given space to exhibit their business to the passing public and will be profiled across the campaign’s social media channels. Fifty lucky small businesses will also win the chance to have their logo featured on the Small Business Saturday bus, via a social media competition.

With an aim to shine a spotlight on the UK’s top small businesses, the campaign will feature its special ‘Blue Sofa’ interview series, where small businesses, entrepreneurs and leading local figures can share their stories about their business or local area, to a Facebook live audience.

Michelle Ovens MBE, Director, Small Business Saturday, said:

“From Birkenhead to Belfast, Glasgow to Carmarthen, The Small Business Saturday bus will travel the country to celebrate the UK’s fantastic growing businesses and shine a spotlight on their success. This tour is a way for us to give back to businesses at the heart of communities – celebrating them, championing them and providing a listening ear and a chance for mentoring. The tour is not just open to businesses, it’s open to everyone – every individual who can take a moment to appreciate the farreaching impact small businesses have on their community."

Small Business Minister Kelly Tolhurst said:

“With more than 1,000 starting up every day, the UK’s small businesses are the backbone of our economy and at the heart of our modern Industrial Strategy.

“The Small Business Saturday bus tour showcases the vital contribution they make to our economy and communities up and down the country. I would like to encourage as many people as possible to get involved in the tour and the day itself.”

The Small Business Saturday Bus Tour is an important part of the official countdown to Small Business Saturday, taking place on 1 December 2018. It follows the launch of the UK’s Small Biz 100 – a daily celebration of 2018’s top small businesses from across the UK.

The bus tour will reach the following towns and cities:
  • Thursday 25th October, Blackburn
  • Friday 26th October, Birkenhead
  • Monday 29th October, Newcastle
  • Tuesday 30th October, Perth
    • Inverclyde (short stop)
  • Wednesday 31st October Glasgow
    • Kilmarnock (short stop)
  • Thursday 1st November, Armagh
  • Friday 2nd November, Belfast
  • Monday 5th November, Leeds
    • Southwell (short stop)
  • Tuesday 6th November, Bury St Edmunds
  • Wednesday 7th November, Colchester
  • Thursday 8th November, Northampton
  • Milton Keynes (short stop)
  • Friday 9th November, Burton on Trent
  • Monday 12th November, Loughborough
  • Tuesday 13th November, Birmingham
  • Wednesday 14th November, Leominster
  • Thursday 15th November, Carmarthen
    • Pontypridd (short stop)
  • Friday 16th November, Cardiff
  • Monday 19th November, Truro
  • Tuesday 20th November, Bristol
  • Wednesday 21st November, Christchurch
  • Thursday 22nd November, Brighton
  • Friday 23rd November, Tunbridge Wells
  • Monday 26th November, Slough
  • Tuesday 27th November, St Albans
  • Wednesday 28th November, Hammersmith
Small businesses can book mentoring sessions during the bus tour via the Small Business Saturday website.

Mentoring is an important and valued source of support for small businesses in their local communities. Recent research from peak b revealed that small businesses play a pivotal role as employers and change-makers in the local communities, with many small business owners stepping up to mentor others and 28% offering training for the wider community.

Now in its sixth year Small Business Saturday is the UK's most successful small business campaign, which last year saw an estimated £748m spent with small businesses across the UK on Small Business Saturday.

A grassroots, not-for-profit campaign, Small Business Saturday was originally founded by American Express in the U.S. in 2010. American Express remains the principal supporter of the campaign in the UK, as part of its on-going commitment to encourage consumers to shop small.
UK's top 'Small Biz 100' unveiled by Small Business Saturday UK
One hundred of the UK’s top small businesses have been selected as trail-blazers in the official count-down to Small Business Saturday, which takes place across the UK on 1 December 2018.

The 2018 ‘Small Biz 100’ are drawn from every corner of the UK and reflect the vibrancy of the UK’s 5.7 million small businesses. In the 100 days running up to Small Business Saturday, the campaign will spotlight each of the Small Biz 100, as part of its mission to celebrate small business success, and encourage the nation to 'shop local' and support British small businesses.

Reflecting the latest in innovative start-up trends, from ethical shopping through to Artificial Intelligence, this year’s Small Biz 100 features a range of unique independent businesses. This year’s cohort joins hundreds of previous Small Biz 100 alumni champions, which have been celebrated by the iconic campaign since its UK launch in 2013.

Day one of the Small Biz 100 count-down kicks off with Sauce and Brown, an independent menswear brand in Nottingham, which limits its products to an exclusive 100 pieces. The campaign will go on to showcase everything from a pet food bakery in Dorset and a flag maker in Swansea, to a fair-trade Scottish tartan producer and artisan furniture creators from Northern Ireland.

Director of Small Business Saturday UK, Michelle Ovens said:

“The launch of the Small Biz 100 marks the exciting count-down to Small Business Saturday 2018. We are thrilled to highlight the dynamic, creative and inspiring small businesses from across the country, as part of our campaign to celebrate and champion the success of the UK’s small businesses. Whether it be the duo running hip-hop inspired confidence courses for kids in Devon, or the makers of the coveted recipe for low-fat chocolate spread in Essex, or the couple pioneering zero waste shopping in Wales, the Small Biz 100 showcases the companies at the heart of the UK’s economy, which we need to support now more than ever.”

In its sixth year Small Business Saturday is the UK's most successful small business campaign, which last year saw an estimated £748m spent with small businesses across the UK on Small Business Saturday.

A grassroots, not-for-profit campaign, Small Business Saturday was originally founded by American Express in the U.S. in 2010. American Express remains the principal supporter of the campaign in the UK, as part of its on-going commitment to encourage consumers to shop small.

The #SmallBizSatUK campaign trended at number one in the UK on Twitter during 2017, reaching over 115 million people globally. The Prime Minister and the Mayor of London were among those publicly supporting the campaign. Over 87% of local councils also supported the campaign.

Small Business Saturday also benefits from the backing of leading business organisations including the Federation of Small Businesses and Enterprise Nation. The campaign is also supported by Amazon, Indeed, Royal Mail, Vistaprint, Xero, and Square.

Small Business Saturday 2018 is open to all businesses to participate in, and will commence its regional bus tour roadshow across the UK during the autumn, to drum up further support.