Media Information

Small Business Saturday UK has launched a major skills support programme, to help the nation’s 5.5m small businesses recover and grow this winter after enduring a succession of challenges over recent years.

Small business owners across the country are being encouraged to sign up for the programme that kicks off for a month in November and offers free virtual webinars and one-to-one mentoring.

The activity is a core part of the campaign’s nationwide roadshow, ‘The Tour’, which is supported by BT, and forms part of the official countdown to Small Business Saturday UK on 7 December.

Small business owners from anywhere in the country can sign up for free one-to-one online coaching sessions with experienced business mentors, as well as webinars by leading experts. These will focus on a range of small business topics including:

• Cybersecurity for Small Businesses
• Strategies for Balancing Business Success and Self-Care
• Mastering Instagram and Facebook Ads
• Creating Impactful Content with Limited Resources

To make these sessions even more fun and motivating for small business owners, those attending at least ten workshops will be rewarded with a Christmas gift, a vegan, zero-waste skincare gift box by Wales-based Battle Green.

From 4 November ‘The Tour’ will also be travelling to over 20 locations across the country to profile all different types of small businesses from every corner of the UK, and telling their stories. There will also be a weekly Small Business Happy Hour, with giveaways from local businesses.

“The Small Business Saturday campaign is all about supporting the nation’s fabulous small businesses,” said Michelle Ovens CBE, director of Small Business Saturday UK.

“The support we offer to small businesses during The Tour through insight and mentorship can be a game-changer in helping entrepreneurs to take their business to the next level after a particularly challenging few years. I encourage small business owners to get involved.”

Travelling over 3,000 miles The Tour will make use of electric vehicles to reduce emissions and reflect the sustainable switches many small business owners are making, as part of their vital role in the race to net zero.

“For small businesses to realise their true potential and provide a significant boost to the UK’s economy, it’s vital they develop their skills and technology to increase productivity and growth,” said Chris Sims, BT’s Managing Director for Small and Medium Enterprise.

“The Tour is a fantastic way for small businesses to get tailored insights, support, and advice around ways they can futureproof their business and ensure growth. We are excited to once again be supporting this effort through our Skills for Tomorrow programme, which has helped over one million entrepreneurs grow their small business.”

A grassroots, non-commercial campaign, Small Business Saturday celebrates small business success and encourages consumers to ‘shop local’ and to support businesses in their communities.

Running for over a decade, the campaign is backed by principal supporter American Express and has engaged millions of people and seen billions of pounds spent with small businesses across the UK on Small Business Saturday.

To book onto Small Business Saturday’s webinars, small businesses should click here.

Mentoring slots can be booked via the My Small Business section of the Small Business Saturday website, where small firms can log in or create a profile, and click on ‘The Tour 2024’ tab.

Small Business Saturday’s roadshow tells the story of small business success and resilience in the UK

A roadshow to support small businesses is touring the country to showcase independent businesses across the UK, in the lead-up to the Small Business Saturday campaign.

With an aim to help the UK’s small businesses recover and grow after years of economic challenges, ‘The Tour’ set off in the Scottish Highlands last week and has since travelled to Northern Ireland, the North East and across Yorkshire. It will travel over 3,000 miles throughout November and visit over 20 towns and cities across the UK, including Solihull, Swansea and Plymouth and London.

Marking the official countdown to Small Business Saturday on 7 December, the Tour is supported by BT and has been showcasing the fascinating real people, stories and communities behind the UK’s vibrant 5.5 million small businesses.

This has included meeting and interviewing business owners at the heart of their local communities like at bridal store in Lossiemouth, a wine tasting school in Chester and a woodturning studio in Hartlepool.

A grassroots, non-commercial campaign, Small Business Saturday celebrates small business success and encourages consumers to ‘shop local’ and to support businesses in their communities.

Alongside the roadshow, the Small Business Saturday campaign is also offering a month of dedicated free online support for small businesses in the UK, including webinars on a wide range of small business topics, as well as mentoring from business experts.

And when The Tour visited Belfast it brought together entrepreneurs from across the city to socialise and get away from the usual work environment with a ‘Netwalk’ – a networking event that combines a gentle outdoor walk followed by discussion over coffee and cake.

“What an honour to be featured on the Small Business Saturday Tour,” said Julie Littler, founder of The Littler Places gift shop, creating architecture-inspired art in Chester.

“It was so good to meet the team and share the influences, ethos and processes of my unique giftware business. The Littler Places has grown so quickly over the past few years, and I am delighted that people all over the country have been so supportive, none more so than our wonderful city of Chester.”

Running for over a decade, the Small Business Saturday campaign is backed by principal supporter American Express and has engaged millions of people and seen billions of pounds spent with small businesses across the UK on the day.

Michelle Ovens CBE, Director of Small Business Saturday UK, said: “Small Business Saturday is all about supporting and celebrating the UK’s fantastic entrepreneurs and the amazing contribution they make to local communities across the UK.

“We are excited to be on the road and meeting our nation’s fabulous small businesses and sharing their incredible stories online. I encourage everyone to follow along with our journey and support their favourite small businesses in the run-up to Small Business Saturday and beyond. After a particularly difficult period for small business owners, public support can really make all the difference.”

Conscious of keeping emissions as low as possible, The Tour is travelling in electric vehicles to reflect the sustainable switches many small business owners are making, as part of their vital role in the race to net zero.

“For small businesses to realise their true potential and provide a significant boost to the UK’s economy, it’s vital they develop their skills and technology to increase productivity and growth” said Chris Sims, BT’s Managing Director for Small and Medium Enterprise.

“The Tour is a fantastic way for small businesses to get tailored insights, support, and advice around ways they can futureproof their business and ensure growth. We are excited to once again be supporting this effort through our Skills for Tomorrow programme, which has helped over one million entrepreneurs grow their small business.”

Small Business Happy Hour on Instagram is also taking place every week, with giveaways from local businesses all over the country.

To follow The Tour’s journey visit @SmallBizSatUK on Instagram and head to the Small Business Saturday website to access free business support and get involved in the campaign.