The Rise and Rise of Small Business Saturday

Principal Supporter of the Small Business Saturday campaign in the UK, American Express understands that small businesses - and the people that run them - have a unique place in local communities.

American Express has a long history of backing small businesses and is proud to have been founder of the first ever Small Business Saturday back in 2010 in the US. Now into its second decade in the UK, the campaign has grown significantly year on year - and sees tens of millions of pounds spent with small businesses on the day itself.

The ethos at the heart of the Small Business Saturday campaign remains consistent: to promote small businesses at the heart of the holiday season and to help this invaluable sector of the economy grow and thrive.

The campaign's continued success over years is the perfect tribute for hard-working entrepreneurs up and down the country. Running a small business can be challenging, but with people's love for their local independents seen beyond just the day itself, and with the support of partners like American Express, Small Business Saturday's impact continues to grow.

As well as gaining significant national and regional media coverage and support from leading political and business figures, the campaign frequently trends on social media on the day itself, demonstrating widespread public support.

Alongside Small Business Saturday, American Express' ongoing Shop Small Campaign aims to celebrate small businesses and encourage its Cardmembers to enjoy the benefits of 'shopping small', whatever their budget.