Small Business Saturday Blog

In a nutshell, Small Business Saturday chooses 100 brilliant small businesses and promote one every day in the run up to Small Business Saturday, which takes place on 4th December 2021. It’s a great opportunity to showcase your small business and raise awareness both locally and nationally. On your allocated day, your business will be promoted across Small Business Saturday’s social media channels, including Facebook, Twitter, Instagram and LinkedIn, making it a fantastic way to make a big impact. At the current time with small businesses’ increasing digital presence, it can give you a huge boost and take your business to the next level.

Outside of your allocated day, there are plenty of PR opportunities within the media. Local press love to get involved and feature local businesses which have been selected to join SmallBiz100, and Small Business Saturday will support you all the way by preparing press releases for your local papers. It doesn’t end after your day is over either – the campaign is always thrilled to share good news from former SmallBiz100 businesses.

When speaking to previous SmallBiz100 participants, the one benefit which comes up time and time again is the support network which it provides. Running your own small business can be lonely at times, and it can be hard to know where to turn for help and advice from those who really know what you’re experiencing – especially at times as unprecedented as these. Taking part in SmallBiz100 provides you with a fantastic community and a ready-made support network of small businesses just like yours, all at different stages of growth. You’ll get access to a private alumni Facebook group for sharing tips, asking for advice, providing support and celebrating your success. There are also plenty of opportunities to collaborate with other small businesses who have been there and done that sharing their experiences.

Whatever your experience has been in 2021 – whether you’ve had to reimagine your business to fit the new world we find ourselves in, whether you’ve had to shut up shop temporarily to protect your staff and yourselves, or whether you’ve tapped into a whole new market – it provides a unique opportunity to drive your business forward.

Absolutely YES! The campaign recognises that 2021 has come with a huge range of challenges, most of which none of us have ever had to face before, and would still like to hear from all small businesses including those that have had to change direction or close temporarily.

When it comes to the #SmallBiz100, tell us the story of your small business: what makes it tick? How does it fit in to your local community? What makes it special?

This year we will also be asking what are you doing to make your small business more sustainable, if you have not started the journey yet don’t worry there is plenty of advice and support from Small Business Planet at hand.

Even if you feel that your business is not yet ready for SmallBiz100 or you’re not selected as part of the 100, there are still numerous benefits to getting involved. Simply registering with Small Business Saturday can improve your business’s visibility, making you searchable via the Small Business Saturday app and via the business finder on the Small Business Saturday website, which is regularly promoted across social media. It’s also a great place to promote special offers, and to pick up tips and advice from other small businesses.