Small Business Saturday Blog

In a nutshell, Small Business Saturday chooses 100 brilliant small businesses and promotes one every day in the run up to Small Business Saturday, which this year will take place on Saturday, 3rd December.

It’s a great opportunity to showcase your small business and raise awareness both locally and nationally. On your allocated day, your business will be promoted across Small Business Saturday’s social media channels, including Facebook, Twitter, Instagram and LinkedIn, making it a fantastic way to make a big impact.

Outside of your allocated day, there are plenty of PR opportunities within the media. Local press love to get involved and feature local businesses which have been selected to join SmallBiz100, and Small Business Saturday will support you all the way by preparing press releases for your local papers. It doesn’t end after your day is over either – the campaign is always thrilled to share good news from former SmallBiz100 businesses.

When speaking to previous SmallBiz100 participants, the one benefit which comes up time and time again is the support network which it provides. Running your own small business can be lonely at times, and it can be hard to know where to turn for help and advice from those who really know what you’re experiencing.

Taking part in SmallBiz100 provides you with a fantastic community and a ready-made support network of small businesses just like yours, all at different stages of growth. You’ll get access to a private alumni Facebook group for sharing tips, asking for advice, providing support and celebrating your success. There are also plenty of opportunities to collaborate with other small businesses who have been there and done that sharing their experiences.

We want you to tell us the story of your small business: what makes it tick? How does it fit in to your local community? What makes it special?

This year we’re asking you to make a short video so that we can find out more for your business and get a good feel for it – anything up to two minutes would be great and it doesn’t need to be a fancy production.

We also want to know what are you doing to make your small business more sustainable. If you haven’t started this journey yet then don’t worry: Small Business Planet can provide plenty of advice and support.

Even if you feel that your business is not yet ready for SmallBiz100, or you’re not selected as part of the 100, there are still numerous benefits to getting involved.

Simply registering with Small Business Saturday can improve your business’s visibility, making you searchable via the business finder on the Small Business Saturday website, which is regularly promoted across social media. It’s also a great place to promote special offers, and to pick up tips and advice from other small businesses.

Applying to take part in SmallBiz100 2022 is quick and easy – just click here to register and start your journey. Already registered? Click here to apply to SmallBiz100. Don’t forget, it’s all completely FREE!