Small Business Saturday Blog

Grace & Mabel are one of the handful of retailers in Bristol and Bath who make shopping truly special. The business prides itself on offering beautiful items and superb customer service. Since taking on a web manager recently, they have also branched out into selling online both through their own website and on sites such as Trouva, Atterley, and lyst, all while delivering the friendly, passionate and efficient customer service that characterises their brick-and-mortar stores.

Conscious of the significant impact that the fashion industry has on the environment, Grace & Mabel endeavours to stock brands that align with their values around embracing sustainability. For example, many of the brands that Grace & Mabel stock now use recycled materials to produce their clothes. And the business makes it clear to customers that it is not a fast fashion business, believing instead that the clothes they sell are timeless investments that will last for a lifetime.

Grace & Mabel also tell us they feel passionately about the role that independent retailers play in the retail ecosystem, which is at the heart of investing in the local economy and local communities.

“Grace & Mabel are so grateful for the support American Express brings to independent businesses through its Shop Small initiative. It’s something we will always take part in as brings back returning customers every year with the many benefits it has to offer for both our customers and our business. We can’t wait to take part in Shop Small this winter.”

They also give back to charity, making regular donations to Macmillan Cancer Support over the years. They have completed numerous mighty hikes, generating over £11,000 through fundraising, with plans for more in the future.

Right now, the business is focused on creating a marketing strategy that will help grow while still holding on to the values of a family run independent business.

“This year we celebrated 15 years in business. Over those years, we’ve tackled many obstacles, from opening our business during the credit crunch, to floods in the shop, and a pandemic, and it still feels like we are just getting started."

Here’s to another 15 years more!