The Tour 2021


Once again, the iconic Small Business Saturday tour will be travelling across the UK, calling at different towns and cities over five weeks from the Monday 1st November - Wednesday 1st December! Once more, The Tour is supported by BT Skills for Tomorrow, who are also providing expert mentors across the route.

Kicking off at the UN Climate Change Conference (COP26) in Glasgow, 'The Tour' will visit twenty four British towns and cities to support, inspire and spotlight the 6 million small businesses across the UK, as part of the countdown to Small Business Saturday.

For the first time it will showcase a fleet of eco vehicles that reflect daily life for small businesses and the sustainable switches many are making or considering - including an electric van, car and scooter, as well as a 'delivery style' push bike. This comes as 97% of small businesses say sustainability is important to their business, according to research by Tour supporter BT Skills for Tomorrow and Small Business Britain.

It will be a zero emissions Tour and this sustainability focus is part of a drive both to reduce environmental impact, and to highlight the important role small businesses play in getting the UK to Net Zero by 2050.

'The Tour' will for the first time deliver a hybrid format of online and in-person activity. This will include virtual workshops, webinars and mentoring on a range of small business topics, as well as on the ground visits and live-streamed interviews with local businesses in cities across the UK, check out the map to see the nearest town to you!

Below you will see ways you can get involved with your local stop. The tour team can be contacted at [email protected].

BT SKills For Tomorrow

Happy Hour

Yes, it’s back! Launched during lockdown, our small business happy hour live series is a chance for us to share good news stories and offer the chance to win small business prizes. During the tour, we aim to add a local feel each day, by featuring local news and prizes will come from a business local to that day's stop.

Live Interviews

Also returning are the famous 'live interviews'. Each stop will see local small businesses, experts, local dignitaries and many more, being interviewed live on social media. They will share their stories, demonstrate their product or business, or offer help and advice, via the campaign's social channels. If you would like to showcase your business or product via our live series, please email [email protected] with the subject Live. Don’t forget to include the name of your local tour 'stop'.

Virtual Roadshow

Upcoming Tour Workshops:

Date Time Description Sign Up
01-Nov 11:00 - 12:00 Accelerating to Net Zero: How to achieve Net Zero in 6 months
02-Nov 11:00 - 12:00 The Sustainability Mindset
03-Nov 11:00 - 12:00 Turn stress & uncertainty into your superpower!
04-Nov 11:00 - 12:00 Sell like a Pro this Christmas!
05-Nov 11:00 - 12:00 Boost sales & leads on LinkedIn in the run up to Christmas
08-Nov 11:00 - 12:00 How to send emails that people love, and that make you sales
09-Nov 11:00 - 12:00 10 quick tips to help you make the most of Small Business Saturday
10-Nov 11:00 - 12:00 Tips for Mental Wellbeing in Small Business!
11-Nov 11:00 - 12:00 Defining Success – what’s your plan?
12-Nov 11:00 - 12:00 The key to sky high confidence & achieving your goals!
15-Nov 11:00 - 12:00 Simple tips to boosting cyber security!
16-Nov 11:00 - 12:00 PR: How to Stand Out in the Press!
18-Nov 11:00 - 12:00 Plan Big Like a Boss: Top Tips for Organising Your Small Business!
19-Nov 11:00 - 12:00 Become An Instagram Sensation!
23-Nov 11:00 - 12:00 Leading your business so it starts to run itself
24-Nov 11:00 - 12:00 Social Media: Platforms, Hashtags & Tools for Small Business!
26-Nov 11:00 - 12:00 Instagram Video: Why you should be using it and how to get started!
30-Nov 11:00 - 12:00 Publicity Bingo: 9 hacks to boost your small businesses!
01-Dec 11:00 - 12:00 The Top 10 Tips to Amplify your Brand.