The Tour 2020


Once again, the iconic Small Business Saturday tour will be travelling across the UK, calling at thirty three different towns and cities over five weeks. This year will be slightly different however, as for everyone’s safety, we have moved the tour online. Whilst it is sad not to be travelling on our big blue bus this year, this will be our BIGGEST tour yet! We will visit more locations than ever before, showcasing hundreds of fabulous small businesses across our social media channels.

Beginning in Inverness on Monday 2nd November, the tour travels the country, finishing in London on Wednesday 2nd December.

With the help of our tour supporter, BT Skills for Tomorrow, we will be offering free 1-2-1 online mentoring sessions and daily workshops, to offer some help and advice to small businesses in these challenging times.

Below you will see ways you can get involved with local stop. The tour team can be contacted at [email protected].

BT SKills For Tomorrow

Mentoring Sessions

The tour sees the return of the mentoring program. There will be expert mentors to offer free support and advice to small businesses on a range of topics, such as digital marketing, time and money management and more. Each session will be available to book via your My Small Business account (click on the The Tour 2020 tab).

Would you, or do you know someone who would be interested in becoming a mentor? Please email [email protected] with the subject Mentor for further information.


Each day starting at 11AM (11:05 on the 11th November), there will be a workshop that will offer helpful tips and tricks or the opportunity to learn some new skills. Please see the schedule for details of upcoming workshops and how to join.

Small Business Saturday UK Bus Tour

Happy Hour

Yes, it’s back! Launched during lockdown, our small business happy hour live series is a chance for us to share good news stories and offer the chance to win small business prizes. During the tour, we aim to add a local feel each day, by featuring local news and prizes will come from a business local to that day's stop.

Live Interviews

Also returning are the famous 'live interviews'. Each stop will see local small businesses, experts, local dignitaries and many more, being interviewed live on social media. They will share their stories, demonstrate their product or business, or offer help and advice, via the campaign's social channels. If you would like to showcase your business or product via our live series, please email [email protected] with the subject Live. Don’t forget to include the name of your local tour 'stop'.

Virtual Roadshow

Upcoming Bus Tour Workshops:

Date Time Description Sign Up
01-Dec 11:00 - 12:00 How I launched My Business Online
02-Dec 11:00 - 12:00 The power of 5