Small Business Saturday Blog

Interview with Small Business Saturday Champion Elaine Pritchard from Caittom Publishing

Monday, October 10 at 13:04


What could possibly encourage four busy, small businesses to come together and organise a free-to-attend conference at their local football stadium? The answer would be Small Business Saturday UK.

I’ve been a fan of the campaign since it started and getting involved every year has boosted my profile locally and regionally and helped my business grow.

In 2015, three local businesses and I (we call ourselves the Burton Small Business group) organised a ‘flash’ conga of small businesses through Burton-on-Trent’s town centre. Mike Cherry, of the Federation of Small Businesses, met us at the end of our dance through the streets and our family and friends joined in to help us remind shoppers that by supporting small, independent businesses they are supporting local families, creating and securing jobs and putting money into the local economy.

This year we’ve decided to organise a conference giving businesses chance to benefit from lots of help, advice and motivational speakers and also get ideas for what they can do on the big day itself. We’ve called it Small Business Big Difference, borrowing from the theme of this year’s national campaign. We’re holding it at the Pirelli Stadium, home of Burton Albion football club, on Wednesday October 12. The rise of Burton Albion from small town club to the Championship has made a big difference to our town, so it seemed like the perfect venue for us.

Our local newspaper, the Burton Mail, has been very supportive. We’ve got 10 great speakers including one of this year’s #SmallBiz100, award-winning magician Jack Dent of JD Magic, who will be entertaining delegates as well as speaking about his own inspirational business journey.

When businesses apply for a free ticket we’re asking them to make a Small Business Saturday pledge. We’ll make a feature of these in the form of a video at the conference.  We’re all very excited about our conference and the rest of this year and if you want to follow more of our journey you can connect with us on Twitter @BurtonSmallBiz and on our new Facebook Page.
 

Elaine Pritchard, owner of 2015 #SmallBiz100 company Caittom Publishing and a Small Business Saturday champion, explains why she and three other small businesses have taken on the major task of organising a free conference this year.




Elaine Pritchard leads the Small Business Saturday ‘flash’ conga through Burton town centre in 2015. Picture by Joanne Cooper Photography.

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