Small Business Saturday Blog

Recruiting for your small business

Wednesday, May 18 at 12:18HR | Recruitment | Top Tips

In this day and age of evolving technology, it’s understandable that many small business owners may feel overwhelmed when they need to hire someone. There’s hundreds, maybe thousands of websites all seemingly offering a similar solution. Whether you’re a small deli looking for a barista to make a marvellous macchiato, or a growing marketing agency delving into digital, understanding how job seekers behave is the first step to success.

Tip 1 - Put yourself in the jobseekers shoes (and put your job ad in their sightline)
Whether it’s browsing shop windows or searching online, job seekers with different skills behave differently when they look for a job. Take a step back, think about where the person you want to hire would go to search for a job, and make sure your jobs are seen there.  

Tip 2 - The growth of “specialist search engines” 
Take a look at this graph below using Google data. You can see in red how searches for Cheap Flights has declined over time. More people now search for specialist travel search engines such as “Kayak", than search for “Cheap Flights” on Google.
Searches for cheap flights  Searches for Kayak

This trend is also happening in the search for jobs. People are now using specialist search engines for jobs, like Adzuna, to begin their search. Ensuring your jobs are on the most relevant platforms to job seekers is the best way to make sure your vacancies reach the right job seekers.

Tip 3 - Advertise for Free! 
The first advertising you should do for any job should be free. Whether it’s sticking an ad in the window or posting the job on your website, always look to free sources first. You can even advertise your job on sites like Adzuna for free.  There’s no commitment, no contract and no credit cards needed, just a great job description and a website or email address to receive your applications.

Tip 4 - Job search is everywhere - be there. 
The constant evolution of the internet and ability to take sophisticated technology on the move has changed the way people search for jobs. Job seekers no longer need to spend hours visiting recruitment agencies, or trawling through newspaper ads, they can search at any time, virtually anywhere, through their smartphone or tablet. Ensuring your jobs are visible on mobile is critical, especially when trying to find people who aren’t currently “desk based” workers.

Adzuna is a search engine for job ads used by over 9 million visitors per month that aims to list every job, everywhere. We search thousands of websites so our users don't have to, bringing together millions of ads in one place. By providing smarter search options and powerful data about the job market, we give jobseekers the information they need to take control of their careers.  

Click here to request your free job advertising account.

Adzuna’s mission is to be the best place to start looking for a job.  We love using the awesome power of technology to help match people to better, more fulfilling jobs and keep Britain working.

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