Case Studies

In Wrexham we decided we wanted to make real go of the day and get as many things going on as possible to encourage people into the town and into independent traders.Everything was achieved on a minimal budget plus a lot of goodwill and hard work by many individuals and collaboration and full support from our Local Council, our MP and other parliamentary candidates.We also recognise in Wrexham that for towns to thrive Small Independents and National Brands need to co-exist, to provide a viable option to out of town development, the internet and the big 4 supermarkets, and to this end many national brands although they did not actively participate in the day promoted the day to their staff, families and via their social media.  The UK’s Healthy High Street Campaign proved invaluable in helping make this a great family event, and we also received help and support from the Federation of Small Business.The event was  fully supported by the local press.Free parking for the day really helpedWe also produced a pre-event animation - HEREAnd finally an event video - HEREWe also set up a Facebook event page and organisers group chat which is still running today with lots of ideas for next year.For me the day was summarised by one of our Councillors this week - “Councillor Bill Baldwin described the event as a ‘fantastic Saturday’, adding: “It reminded me of the 80s and what the town used to be like. People will come into town if there is something on offer.”By Nigel Lewis, Wrexham Town Centre Forum Chairman