iDEA Partnership

Small Business Saturday is partnering with iDEA, The Duke of York Inspiring Digital Enterprise Award to deliver free, expert online training to small businesses across the UK.

About iDEA

The Duke of York Inspiring Digital Enterprise Award (iDEA) is an international programme aiming to help address the digital skills gap. The programme provides free digital skills education in the form of engaging online modules (badges). The iDEA curriculum has been curated to help inspire people all over the world to become Digital Citizens, Workers, Makers, Entrepreneurs and Gamers to enhance their employability; and to help them become economically active.

iDEA is a blended learning approach that aspires to be a digital and enterprise equivalent of The Duke of Edinburgh Award. Participants take on a series of challenges that earn them points which aggregate towards their Bronze, Silver or Gold Inspiring Digital Enterprise Award.

iDEA’s different learning categories (Citizen, Worker, Maker, Entrepreneur and Gamer) cover topics as diverse as cyber security, cloud computing and e-safety; and animation, growth hacking, customer relationship management and web development. All the digital badges are short modules which can be completed anywhere a learner can be online. Read more.

iDEA Pioneer

As an iDEA Pioneer, Small Business Saturday will be helping businesses to take the next step in their skills training with iDEA, and celebrating their success through this training journey. The programme is easy to access and free to take part in, with a quick and easy registration.

Small Business Saturday will be celebrating the achievements of small businesses taking part in the iDEA programme throughout the year with special content and events, details of which will be shared with participants over the course of their programme.

Benefits of taking part in the iDEA programme with Small Business Saturday:

  • Free and easy to access expert online training in all aspects of running a business
  • All the benefits of the iDEA training, including a transferable record of achievement that stays with you and your staff
  • Opportunities to share experiences with and get support from other small businesses participating in the programme
  • Opportunities for promoting your business's progress through the Award with the Small Business Saturday network
  • Special activities and events happening year round

Each week Small Business Saturday will be sharing insights into different modules of the programme over the campaign's digital channels. Look out for exciting opportunities and opportunities to learn in bite sized packages.

If you have any questions about the programme, please contact us at with iDEA Partnership in the subject line.

iDEA Corgi

iDEA Small Business Saturday UK Badge!

As a thank you for supporting Small Business Saturday and to help get you started with the iDEA program, once you are signed up, simply enter the code SMALLBIZSATUK534 in the Have a Badge Code? section to claim your Small Business Saturday badge and 2 Entrepreneur Points!

iDEA Small Business Saturday UK Badge