Small Business Saturday Blog

Smile and say cheese

Friday, October 22 at 05:00

From humble beginnings, selling cheese from the family farm at local events, to a number of brick and mortar stores and beyond, Emma and Stuart Colclough tell us how selling with Amazon has helped them to reach new customers, streamline their processes, and reach ever-higher heights.
Emma and Stuart started the Chuckling Cheese Company in 2012, selling Emma’s family’s award-winning cheeses at events all over the UK. Their reputation quickly grew as they shared the passion of a small family farm with a nationwide cheese-loving community.
The first Chuckling Cheese Company shop opened back in 2016, offering a wide selection of cheese, craft beers and ciders, spirits, sweet treats, extravagant hampers and celebration cheese cakes, alongside their range of cheese such as their famous Charcoal Cheddar and Botanist Gin and Tonic.
More Chuckling Cheese shops opened in the years that followed, and they now have locations around the country, including Middlesbrough, Brierley Hill, Doncaster and Gateshead Metrocentre, with more to come. They are also in the process of expanding their warehouse, which will grow the company nationwide.
Where to next? Online of course! They started their Amazon journey three years ago, selling a range of products online through their own Amazon store. They told us that not only has this enabled them to reach new customers and increase their volume of sales, but it has also encouraged them further to improve their capabilities and service across all of their orders, allowing them to expand their product range as well as growing their customer base.
According to Chuckling Cheese, Amazon has helped to refine and streamline the way they sell, market and progress their product range. Marketing Executive Maisie told us: “The more variety in products we upload and sell, the stronger our market research is. We learn what our audience is searching for, what they notice and what they purchase. For example, when we uploaded our rainbow box, it had little traffic and no sales. But once we amended the description and improved the images so they were more suited to Amazon's layout, with white backgrounds and minimal lifestyle product photography, the product became a bestseller overnight.”
Maisie adds: “The sooner a product is live on Amazon, the better chance it has of selling and becoming a top seller. Once a new product has had its first sale, the product is dominoed into a Top Products category and becomes a feature of the store, thus creating more sales, which increases its visibility across store front.”
As well as selling their own products, Chuckling Cheese also celebrate and support other small businesses by regularly sharing their products with their customer base. For example, they have regular sampling sessions with their suppliers which allow new products to be tried by the public through their stores. They have also created truckles and hampers with a portion of the profit going to local charities and campaigns. They told us: “We love bringing communities together for a strong shared platform, and Amazon, alongside our brick and mortar shops and our online sales, is one of the tools that lets us do that.”
Visit The Chuckling Cheese Company online here, find your nearest store here, or visit the Chuckling Cheese Amazon Store here.

The perfect planner for when you didn’t plan for this

Friday, September 24 at 06:00

Shelly Shulman of former #SB100 La Belle Cake Company tells us how publishing with Amazon allowed her to add an additional income stream to her business, leading to her company pivoting completely and becoming a six figure business during a global pandemic.
I started my first business, La Belle Cake Company, back in 2006, making bespoke wedding and celebration cakes. It started off slowly, but after investing in some business training and with the support of great campaigns like Small Business Saturday, it grew exponentially leading to wealth of celebrity clients, including world-renowned chef Gordon Ramsey and Her Majesty the Queen of England. I even made the very first Love Island wedding cake!Due to my success, I started to coach other cake makers, giving them help and advice to grow their own profitable cake businesses. I eventually grew a community of over 3000 amazing cake makers and everything was going brilliantly.
And then coronavirus happened. Being a cake maker who makes cakes for events during a global pandemic is not great from a business point of view. Orders were being cancelled and postponed from all directions. However, at the same time, the demand for my coaching services grew as people took the time to revisit the foundations of their business whilst they had the opportunity to work on their business rather than in it.
From the conversations I was having, time management and organisation were two of the biggest issues that people struggled with, so I started to think what I could do to help with that. My solution was a planner for cake makers.
I looked at various publishing options but using Kindle Direct Publishing from Amazon looked the best for me: it was easy to set up, and I didn’t have to worry about printing or delivery or ordering copies, as everything was printed to order.
I launched the planner on 31st August 2020, and it quickly became a best seller in its categories. And not only did it add another income stream to my business, it also served as part of a marketing funnel, as people would find the planner, then find me on social media and join my groups and purchase other services.
At the same time, I was also being approached by other business owner who weren’t cake makers, asking for advice as they had seen the results I had been getting. In October 2020, I opened my services to business owners in general rather than specifically just cake makers.
In January of this year, due to demand, I released a 2022 version of my cake business planner, again through Amazon. This time I was also able to offer the planner as a hardback: this was one of the most requested options I got through customer feedback, so it was great to be able to offer that option.
I also wanted to do something similar for my new client base and create a planner for business owners to help them get more organised, set and achieve goals and ultimately get the results they wanted. I used lots of tools in my business to help me do that, but they weren’t all in the same place.
And so, I created the Ultimate Business Planner, featuring all the tools I use in my own business. Again, I used Amazon because the whole process is so easy.
Selling on Amazon has been instrumental for me in becoming a six figure business during a global pandemic, by giving me an additional income stream and allowing me to reach my audience in another space. I even have people coming to me now asking for help and advice on selling on Amazon! It will certainly continue to be a big part of my strategy going forward.
You can find Shelly’s full range of 2022 planners here.

Why apply to be a #SmallBiz100 2021?

Tuesday, June 01 at 11:48

 The past year has been a difficult one for everyone, and small businesses are no exception – and that’s why there’s never been a better time to make the most of the support, networking and promotional opportunities that being a SmallBiz100 provides. Applications for SmallBiz100 2021 have now opened, and if you've been wondering whether it's for you, read on to find out more.

First things first – what is the SmallBiz100?

In a nutshell, Small Business Saturday chooses 100 brilliant small businesses and promote one every day in the run up to Small Business Saturday, which takes place on 4th December 2021. It’s a great opportunity to showcase your small business and raise awareness both locally and nationally. On your allocated day, your business will be promoted across Small Business Saturday’s social media channels, including Facebook, Twitter, Instagram and LinkedIn, making it a fantastic way to make a big impact. At the current time with small businesses’ increasing digital presence, it can give you a huge boost and take your business to the next level.
Outside of your allocated day, there are plenty of PR opportunities within the media. Local press love to get involved and feature local businesses which have been selected to join SmallBiz100, and Small Business Saturday will support you all the way by preparing press releases for your local papers. It doesn’t end after your day is over either – the campaign is always thrilled to share good news from former SmallBiz100 businesses.

Why apply to take part?

When speaking to previous SmallBiz100 participants, the one benefit which comes up time and time again is the support network which it provides. Running your own small business can be lonely at times, and it can be hard to know where to turn for help and advice from those who really know what you’re experiencing – especially at times as unprecedented as these. Taking part in SmallBiz100 provides you with a fantastic community and a ready-made support network of small businesses just like yours, all at different stages of growth. You’ll get access to a private alumni Facebook group for sharing tips, asking for advice, providing support and celebrating your success. There are also plenty of opportunities to collaborate with other small businesses who have been there and done that sharing their experiences.

Whatever your experience has been in 2021 – whether you’ve had to reimagine your business to fit the new world we find ourselves in, whether you’ve had to shut up shop temporarily to protect your staff and yourselves, or whether you’ve tapped into a whole new market – it provides a unique opportunity to drive your business forward.

What if I’ve had to close my business temporarily due to Covid-19? Can I still apply?

Absolutely YES! The campaign recognises that 2021 has come with a huge range of challenges, most of which none of us have ever had to face before, and would still like to hear from all small businesses including those that have had to change direction or close temporarily.
When it comes to the #SmallBiz100, tell us the story of your small business: what makes it tick? How does it fit in to your local community? What makes it special?
This year we will also be asking what are you doing to make your small business more sustainable, if you have not started the journey yet don’t worry there is plenty of advice and support from Small Business Planet at hand.
Even if you feel that your business is not yet ready for SmallBiz100 or you’re not selected as part of the 100, there are still numerous benefits to getting involved. Simply registering with Small Business Saturday can improve your business’s visibility, making you searchable via the Small Business Saturday app and via the business finder on the Small Business Saturday website, which is regularly promoted across social media. It’s also a great place to promote special offers, and to pick up tips and advice from other small businesses.

All this and taking part is completely free! Sounds good? Applying to take part in SmallBiz100 2020 is quick and easy – just click here to register and start your journey. Already registered? Click here to apply to SmallBiz100.
We can’t wait to present the SmallBiz100 2021! Make 2021 the year that you take your small business to the next level and take part in something amazing: apply now for SmallBiz100 2021.

Feeling lighter than air at The Float Spa

Thursday, December 17 at 07:30

#SmallBiz100 The Float Spa share how they created a new business from scratch, how they rolled with the punches during the coronavirus lockdown, and how they’ve been giving back to the NHS and essential workers who need it most.
The Float Spa was founded by Camille Pierson in 2015 after she discovered the benefits of floatation for herself in alleviating the symptoms of PTSD following a trauma.
The Float Spa now offers a full range of therapies including floatation therapy, infrared sauna sessions, yoga classes, massage, acupuncture, and homeopathy. These therapies can be used to alleviate stress, to treat mental health issues such as anxiety and depression, to ease physical aches and pains caused by postural problems, injuries or chronic conditions, or simply to optimise wellbeing or enhance sporting performance.
As they were starting out, the Float Spa faced an interesting double-edged challenge: on one hand, it was the first float centre in the Brighton and Hove area, with no established market; and on the other, it also offered massage and yoga classes, both of which were overrepresented in the area. This meant that they needed to raise awareness of the benefits of float therapy, while simultaneous proving the worth of their yoga classes and other therapies.
They tackled this by ensuring outstanding levels of customer care and hiring excellent yoga teachers and therapists, which ensured positive reviews. They were gradually able to build up their client base through extensive social media campaigns, networking and a huge number of word-of-mouth recommendations.
Appearing on the American Express Shop Small campaign interactive map enabled the Float Spa to find new customers and increase its footfall as it established itself as a new business in the area. This campaign underpins Float Spa’s belief that small businesses are at the core of every successful community, and offers a cashback offer for Cardmembers who shop small.
When the Float Spa was forced to close its doors in March 2020 due to the coronavirus pandemic, they kept their business going by running yoga classes online, creating a schedule of live classes alongside a member area on the website through which members could access hundreds of yoga classes whenever it was convenient for them. With the help of a small local grant, they also kick started a bath bomb making business using Epsom salts and natural ingredients.
During lockdown, the Float Spa worked alongside a group of local acupuncturists who were treating NHS workers for anxiety, depression and stress, offering lockdown-compliant free use of their facilities. They also ran a pay it forward campaign during lockdown: for every float purchased during lockdown for use after restrictions ended, they donated a voucher for a float session to an essential worker – 150 free float sessions were offered in total.
The Float Spa also supports the work of the Brighton Yoga Foundation, of which Camille is a trustee, to bring the benefits of yoga to the community for free: this is something that has continued throughout lockdown, providing valuable stress relief to the local community during these difficult times.
The Float Spa also has a strict environmental policy of avoiding single use plastics and offering a refill service for toiletries such as shampoo, conditioner and Epsom salts to customers, which has saved roughly 500 five litre plastic bottles, 50 15 litre plastic bottles and 500 1kg plastic bags since it was implemented.
Visit The Float Spa at 8 Third Ave, Hove, BN3 2PX or online here. The Float Spa is taking part in American Express’ Shop Small campaign: find them here on the Shop Small Map, and click here to find out more about the American Express Shop Small campaign.

At the cutting edge of local community

Monday, December 14 at 10:00

When Simon Webster and his wife Sophie established an independent hair salon in Brighton’s fashionable North Laine, their aim was to provide an inclusive space for clients to visit and build a support network for other local creatives and traders. As strong champions of small businesses and active members of the local community, the couple share their thoughts on life through lockdown and how the survival of our High Streets relies on co-operation.
Founded in 2012 by ultra-creative husband and wife team Simon and Sophie Webster, Simon Webster Hair prides itself as family-run hair salon with a client-centred approach, that gives inventive stylists freedom to work on their own terms. 
Its talented team split their time between working in-salon and for fashion publications and designers, previously having taken part in Fashion Weeks across Europe and being featured in Vogue, Tatler, and Men's Health to name a few.
Establishing the salon as a vital part of the local community was integral to the project. Simon Webster Hair soon earned a reputation as a trailblazing, welcoming local independent that combines the professionalism, quality and creativity of a high-end brand. This winning formula helped it secure both the UK Ultimate Salon Award and Best Newcomer Award.
Passionate about using their platform to demonstrate the importance of inclusivity, Simon Webster Hair is a community space where the team, as well as their clients, contribute to the company’s policies, procedures, and brand. This ethos runs through all aspects of the business, from fair employment terms to the services they offer, and using their own clients as models in collections. The team works with all hair types, textures and wigs, and were pioneers of innovative, gender-free pricing where appointments are charged by time.
As a close-contact business, Simon Webster Hair had to close its doors when lockdown hit the country in March. Using the time as an opportunity for growth, the team concentrated on building relationships by personally calling clients, arranging bespoke product-drops to their homes, and using social media to share ideas on home-styling.
The community ethos doesn’t just stop with the salon’s clients: during lockdown, the team worked with product suppliers and charities to create over 500 care packages which were distributed to vulnerable families and the homeless across Brighton, as well as providing pamper packs for the local hospital’s midwives.
Social media and video have also proved crucial in keeping clients updated on the work going on behind the scenes to make the space COVID-secure and to assure customers that their safety is paramount.
 
“It’s always been about people over profit for us and we were determined not to lose sight of that despite the challenges of lockdown,” say Simon. “That sense of being stronger together has always been our ethos and it was prevalent during the peak of Coronavirus cases.”
Whether it's contributing to the safety of Brighton Pride, sponsoring arts events at Brighton Festival, fundraising for Brighton Women’s Centre, offering thank-you rewards for shopping at small businesses, or providing free haircuts to the homeless and vulnerable, it's clear that supporting the local community is at the very heart of this small business.
The salon took part in the American Express Shop Small campaign when they reopened after the first national lockdown at the start of July. Due to the unprecedented circumstances this year, American Express extended its ‘Spend £10 get £5 back’ Shop Small offer, which normally kicks off on Small Business Saturday, to run for 12 weeks through to September.
Sophie says: “It’s wonderful to have American Express’ support at such a difficult time.”
In the future, Simon Webster Hair aims to build their clientele and provide further opportunities for its tight-knit team to expand their skills and nurture their talents. Meanwhile, the business continues to promote the shared benefits of progressive business approaches and practices to other companies through industry events and networking.
“The importance of keeping our high street thriving depends on co-operation rather than competition, so our motivator is to encourage local spending and reinvestment in our communities because we know we're stronger together,” says Simon. “We mustn’t forget the lessons we learned when we all paused and took stock of what really matters.”
Visit Simon Webster Hair at 16 Gardner St, Brighton BN1 1UP, or online here. Click here to find out more about the American Express Shop Small campaign.

Sewing the seeds of success in Scotland

Thursday, December 10 at 07:30

Lianne Garven has always had a passion for crafting and studied textiles at Heriot Watt university. So when the opportunity arrived to purchase I Sew 2, a fabric, yarn and haberdashery shop on the outskirts of Glasgow, she didn’t think twice – and says she has never looked back.
I Sew 2 prides itself on being a unique place which will inspire and delight anyone who knits, crochets, or sews. The shop is filled with colourful displays of yarn and fabric, and it also runs workshops, often taught by local craftspeople, where customers can learn new skills and create something unique in a relaxed and fun environment.
Business at I Sew 2 has grown steadily, but the current pandemic had an immediate effect and, like so many other businesses, the shop has had to adapt. 
During the initial lockdown, Lianne would personally deliver orders to five different areas on rotation – a real boon to people looking to do something creative with their time during lockdown. Gradually she introduced customer collections, a take-away counter and a restricted access opening.
Campaigns like Shop Small, which encourages people to shop at small businesses by offering cashback to American Express cardholders, is something that gave Lianne’s business a boost over the summer, when the initiative was introduced to support small businesses during the pandemic.
Lianne says: “The summer campaign this year was great. To have the support of such a large organisation is tremendous.” She adds that the business has taken part in Small Business Saturday for the past two years and is thrilled to be one of the campaign’s SmallBiz100 in 2020.
This recognition reflects how much I Sew 2 is at the heart of the community. For example, Lianne and her team coordinated the stunning refurbishment of a local disused telephone box on the main street of Kirkintilloch. With the help of the community council, each panel inside the telephone box was made by local residents, businesses, or the regional embroiderer’s guild, creating a unique craft-display representing the local area. 
Lianne’s future plans include using a new, bigger workshop area, borne of necessity during the pandemic, for community-based activities. She has free ‘knit and natter’ sessions, workshops for sewing face-covering and an upcycle challenge in the works.
“This year has been difficult for so many businesses, but our future success lies in continuing to adapt to the changing circumstances”, says Lianne. This attitude and support from her loyal customers will no doubt help to sew success.
Visit I Sew 2 at 117 Townhead, Kirkintilloch, Glasgow G66 1NX or online here. I Sew 2 is taking part in American Express’ Shop Small campaign: click here to find out more about the campaign.

Joco's leap of faith pays off

Tuesday, December 08 at 07:30

Joco Interiors is now Nuneaton's largest dedicated gift shop – but this wasn’t always the case. Jo Williams tells us how taking a chance has helped her business grow to be a community hub and a valuable asset for local creatives, and how she’s managed to thrive during lockdown.
Joco opened in April 2015, based in a tiny shop on the outskirts of Nuneaton in Warwickshire. After two years though, with a low footfall and an equally low turnover, owner Jo had to decide whether to close her doors altogether or take a leap of faith and move premises. She chose the latter, moving to the Abbeygate Shopping Centre in the heart of Nuneaton. Fortunately, the gamble paid off: her turnover multiplied five-fold and she soon had to take on her first member of staff, followed by an apprentice, who went on to win awards including local awards for Apprentice of the Year and STAR Student of the Year as the most improved student.
Within two years, Joco had outgrown the unit it was in, and relocated again, this time to the prestigious Ropewalk Shopping Centre in Nuneaton town centre. Jo now has a team of six part-time staff, and plans to increase the shop’s online business.
During the first coronavirus lockdown, all of Jo’s staff were furloughed, but after a couple of weeks she returned to the shop and began running Facebook live sales, which has increased their following, maintained sales during the lockdown period and created a new online community of customers. Jo says that without the live sales during the initial months of lockdown, Joco could very well have been another business lost to the restrictions. Now that restrictions have been eased, she has continued to offer live streaming of sales to increase footfall to the shop, together with a delivery service for customers who can’t or don’t wish to visit in person.
Joco offers local artists and crafters a valuable resource to sell what they make, alongside branded merchandise such as Harry Potter and Disney. Catering for all tastes and budgets, their ranges start from just 99p, and cover anything from gothic style skulls to Disney princesses.
Jo says, “Nuneaton is socially deprived and so we have to help our customers in any way we can.” Supporting the local community with fundraisers and attending charity events has made Joco a household name locally, and they also support three local charities as often as they can, with raffles, donating prizes for events and a collection tin for change.
Joco offers a savings club for those who would like to spread the cost of a big event such as a wedding or Christmas, a loyalty card scheme and payment plans for larger items. The small team is very friendly and will help with any customer query, even if it means directing them to another shop in the town.
Jo says “We have taken part in the shop small campaign and customers have been using their American Express cards to claim back their £5 when shopping with small independent businesses in the town. Our customers have been pleased to see that we accept the card and this often leads to them spending more than anticipated.”
Having previously won two national gift retailer awards, FSB Finalists and winner of the Telegraph Business Award, Jo tells us “The shop’s tagline is ‘The place to treat yourself and others’ – and it couldn’t be more appropriate.”
Visit Joco Interiors at Unit 5, Ropewalk Shopping Centre, Chapel St, Nuneaton CV11 5TZ or online here. Joco is taking part in American Express’ Shop Small campaign: find them here on the Shop Small Map, and click here to find out more about the American Express Shop Small campaign.

No messing around! How Tom Foolery Coffee Company pivoted during the pandemic

Friday, December 04 at 07:30

Like many small businesses, the challenges of 2020 took Tom Foolery by surprise, but they bounced back fast with the support of their community in Shoreham-by-Sea.
Bob and Vanessa McCulloch always dreamed of doing something that would have a huge local impact, while celebrating their love of great coffee, delicious food, music and the arts.
Tom Foolery Coffee Company, which they opened in 2014, combines all of these passions. The ethos has always been to bring the best in locally sourced food and drink with a warm welcome. They serve their own blend of coffee - Fools Gold - developed in partnership with local suppliers Horsham Roasters, in their vibrant shop overlooking the River Adur.
Family friendly, dog friendly, and supportive of people working from home with free Wi-Fi, Tom Foolery has always had deep roots in the community. It is a core supporter of the Shoreham Light Show and family event and a key element of the annual Adur Arts Trail and Adur Wordfest. They have provided pop-up restaurant space for start-ups, and have a rolling programme of local art exhibitions, as well as hosting various speakers, shows and comedy nights. They are also a proud sponsor of the Shoreham and Adur Under 13 Girls Football League.
Of course, the impact of Covid-19 pandemic has brought challenges for these wonderful community initiatives, along with Tom Foolery itself.
After closing in the first lockdown – and reeling at the unprecedented situation – they knuckled down to create a plan, building a whole new counter at the front of the shop in the style of a food truck, and reopening with a fun summer festival style service and a new takeaway menu. Their customers have been really supportive and appreciated the efforts that Tom Foolery made as they pivoted their business model in these changing times.
While this worked brilliantly in the summer, the team has had to innovate for the winter weather.  Social distancing rules will mean a 30% reduction in revenue, so, to counter this, they have been developing a new retail element under the header #TakeTomHome. 
The shop is offering a branded range of t-shirts, aprons, and tea towels; a home cooked range including tomato ketchup, hot sauce, jams and fudges; and a range of equipment for coffee making, such as AeroPress and recyclable coffee pods.  They aim for this new range to complement what they currently do, close the 30% gap, and provide a springboard for the future. 
Tom Foolery has been working with American Express since it opened and appreciates the brand’s understanding and support of small businesses. It has taken part in the various AMEX initiatives, such as Shop Small with its ‘spend £10 get £5 back’ offer, which has proven popular with customers. 
Whether you’re popping by for coffee or cake, or a working lunch (when restrictions ease), Tom and Vanessa always aim to make a big impression for a small business. This has led to invaluable support from their community in 2020: they are clearly no fools!
Visit Tom Foolery at 6 High Street, Shoreham-by-Sea BN43 5DA or online here. Click here to find out more about the American Express Shop Small campaign.

How Mandira’s Kitchen has its eye on spicing up your freezer

Tuesday, December 01 at 07:30

Mandira's Kitchen is an all-woman business based in the Surrey Hills that produces authentic, award-winning Indian freezer meals. All of their food is lovingly handmade using traditional methods, local produce and family recipes, offering wholesome preservative-free home-cooked food with gluten-free, dairy free and vegan alternatives.
Mandira Sarkar moved to the UK without knowing how to cook. She spent 17 years complaining about the lack of proper Indian food, until an exasperated friend told her to put her money where her mouth was. She decided to follow her heart and do something that her parents would heartily disapprove of - give up a well-paying, settled job in her forties to cook for a living!
Mandira’s business now operates out of a converted cowshed, where her team creates award-winning food, offers culinary experiences such as cookery lessons and supper clubs, alongside bespoke catering, and operates a shop boasting freshly brewed chai, the best Malabar coffee and the crispest samosas in town.
Its freshly frozen meals are available at many farm shops and can also be delivered to any UK address, ready to heat from frozen in four minutes. It has also introduced monthly ‘Boxes of Happiness’ - the UK's first Indian meal subscription service.
The team are firm believers in using local produce as far as possible and work closely with their partners to actively support and showcase the best of British produce. They are also passionate about protecting the environment, and use no single use plastic - even their meals are sold in cardboard trays.
Mandira is a fan of American Express’ Shop Small campaign, which she thinks is a wonderful initiative to encourage people across the UK to support their local independents.
Mandira says: “It’s great to see Amex supporting small businesses like mine with their Shop Small campaign. We absolutely need everyone to get behind us right now.”
Mandira’s Kitchen has been awarded the Trademark of Surrey Hills Enterprises, which celebrates high quality businesses and organisations that have demonstrated a high percentage of local provenance, consistent quality, environmental sustainability and support for the community and environment.
Mandira’s plan is to conquer the UK one freezer at a time – so watch out!
Visit Mandira’s Kitchen at Silent Pool, Shere Rd, Albury, Guildford GU5 9BW or shop online here. Click here to find out more about the American Express Shop Small campaign.

Wild about keeping it local and healthy in Bristol

Tuesday, November 24 at 18:12

Now approaching its fortieth year of trading in the same location - just off Bristol’s Whiteladies Road - Wild Oats health store is an institution in the local community. It offers the best quality natural, organic, fair trade foods and ethically sound products, as well as information on healthy and ecologically conscious lifestyles.
The shop has been owned by Mike and Loes Abrahams since it was established in 1981, inspired by their passion for the ‘wild and wonderful’ world of healthy wholefoods. It was a complete change of career for Mike, who stepped away from the European space agency to set up the business.
There were few shops of its kind around in those days, but the demand for healthy wholefoods was growing rapidly and their leap of faith paid off: the shop went quickly from strength to strength.
The store now offers a huge selection of health and wellbeing products; award-winning organic breads, natural and organic foods, a wide range of chilled and frozen products, extensive deli, organic wines and beers (suitable for both vegetarians and vegans), natural health products, nutritional supplements, homeopathic remedies and aromatherapy, bath and beauty items, natural baby care, cosmetics, and scoop bins for loose buying of grains, pulses, dried fruits and nuts.
Marketing manager Jordan says that they took part in Amex’s Shop Small ‘spend £10, get £5 back’ offer between June and September 2020 and value the Shop Small initiative. “Anything which helps customers to find us and encourages people to shop small and shop local is incredibly valuable for small businesses like ours, as well as benefiting our customers.”
Wild Oats always aims to cater to all and to offer a complete shopping experience. It runs a free service for those seeking advice on supplements and dietary advice, and their staff live the ethos of the store and are well placed to give whole body advice.
Wild Oats prides itself on using local suppliers wherever possible, carefully sourcing produce from honey, to deli items and a variety of other groceries from across the Bristol and Somerset region. It also works with other nearby businesses to promote the area, share products and use local tradesmen. It also recently launched a ‘Buy 2 Take 1’ campaign to support their local community, which encourages customers to buy an extra product each time they shop, which will then be donated to a local charity.
Looking to the future, Wild Oats has recently branched out into e-commerce, and also plans to open a second bricks and mortar store in the future. It’s clearly time for them to spread their wings even further!
Visit Wild Oats at 9-11 Lower Redland Road, Redland, Bristol BS6 6TB or online here. Click here to find out more about the American Express Shop Small campaign.

Interested in writing a Blog Post for Small Business Saturday? Here are our guidelines.

Categories:

Latest Posts: