Small Business Saturday Blog
International Women's Day 2018
This International Women's Day we are highlighting some amazing Small Businesses. Businesses who triumphed through adversity and who found a way to help others by giving of themselves even when the going got tough.
Flower Girl London
A well-known fixture at its South London station location, Flower Girl London, run by Sam Jennings, is a truly admirable small business. While running her own shop has let Sam be her own boss, that doesn’t mean she can relax – the Flower Girl London stall is set up every day, and packed away again come evening.
A young and thriving business, the use of point-of-sale technology by Square has had a huge impact on how Sam manages her time, not least because she now no longer has to make the treacherous journey to the bank each evening with bags of cash. A sufferer of multiple sclerosis, Sam also used helpful tech to track her sales per hour, and discovered that an afternoon’s work would prove more profitable than working through a quiet morning. She changed her hours from 11 am – 8 pm to 3 pm – 8 pm, and chose the days that had the highest footfall, meaning she now has more time to rest and recharge, while making more money from the busiest hours of the day.
But Sam’s dedication to her community has meant spending these extra hours committed to those in need. Following the tragedy of Grenfell Tower earlier this year, Sam worked tirelessly to help survivors, initially collecting supplies such as clothing before realising gift cards would be more effective. Launching the #giftcardsforGrenfell campaign, Sam successfully raised over £2,000, with donations coming from as far away as Australia. She also assisted the survivors on a personal level, lifting the spirits of a young man who experienced the blaze by organising a FaceTime call with his hero, rapper Stormzy.
For her selfless hard work and dedication to a community that, notably, is on the opposite side of London to her own,Sam was rewarded for her outstanding community service by Norbury Hill Cubs Nursery.
She’s a truly inspirational young, female entrepreneur, Norwood commuters can now take pride in the fact that they are buying their flowers from a local hero.
9 tips for Business Success - it's all about love.
Often you can overlook yourself in the process of starting or running your business and without this self-care you can quickly run yourself into the ground and impact your success.
Check out our top tips for taking care of your business, yourself and how looking after others can also benefit you. Share the love!
Make a Plan
It’s said that if you fail to plan you plan to fail and this is certainly the case with a small business. If you are just starting out then you need to make an exhaustive business plan and factor in every eventuality and cost you can.
If you are already an established business it’s good to make a plan on a monthly or seasonal basis with some key goals and keep revisiting and updating it.
Know your Product or Service.
Make sure that whatever you have decided upon for your business format, you are passionate about it and have a good knowledge in the subject or area. Keep an eye on trends and read around the subject to stay ahead of what customers want to see and changes in buying climate.
Tell your Story
People love to make connections and sharing your story, your inspirations and your process through your website, blog or social media is key to engaging with customers and creating a connection that people trust and will buy from. Other entrepreneurs may also be inspired by your journey and learn from your experiences.
4. Invest in Yourself
You are your business’ best asset. If you need to take some extra training to ensure that you are up to date with the skills needed to run your business then don’t put it off! If you need to take a break to recharge and refresh with new ideas, then maybe delegate (more on that later) or engage in a relaxing hobby to change gears and invigorate you
5. Be Yourself
Don’t waste valuable time analysing other similar businesses and trying to be exactly like them. It is good to learn from others but copycat businesses rarely succeed because they lack the personal passion that is needed. Share your quirks and express your personality and you will attract the right customers.
6. Find your Tribe
Entrepreneurship can be lonely and even if you employ staff it is often hard to discuss business and growth with them. Find a local meet-up or networking group and connect with others, you may be surprised to find others who can provide help and advice through peer-to-peer support. Social media is also a great resource for like-minded groups and motivation.
7. Get the right people
A strong support team is crucial in a successful business, whether this is employees or family and friends. Recruiting wisely can save you both time and money and someone with a passion for your business or cause is a huge asset. Take your time when recruiting and don’t be afraid to have a trial period to see if you are a good match for each other.
Giving a team member a new responsibility doesn’t only free up your time and energy to focus on a different area of your business but it also can provide a learning and development opportunity for them. It’s a win win!
9. A Random Act of Kindness
Showing and sharing kindness with others goes a long way and needn’t cost you a penny. You could skill share or swap with another business who may need your help in return for some of their product, or you could include a nice handwritten note inside a customer order to brighten their day. You might make a new friend in the process and it’s always nice to be nice.
Aster Sadler is Head of Digital Marketing for Small Business Saturday.Small Business Saturday provides help and support for all Small Businesses throughout the year by providing workshops, webinars and informative content.
Small Business Saturday UK also highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.
Demystifying LinkedIn for Small Businesses
If you are not yet familiar with LinkedIn – or are one of the 1 in 2 LinkedIn users who have joined but not finished setting up their profiles – it’s the preferred social media network for business to business marketers and one of the leading job search sites in the world, designed with professions and businesses in mind and with 500 million (and rising) users who are all focused on creating a business network.
I first started using LinkedIn on my own behalf during the early days of setting up Pink Spaghetti, using it to network and build my business. Although a newcomer to LinkedIn, I quickly learnt how to perfect my profile, attending courses and keeping an eye on what successful users were doing.
As my business has grown, I have used my knowledge of LinkedIn to help other businesses build their networks. The search function is excellent and an easy way to find and connect with prospective clients; you can start a conversation with a potential customer online before suggesting a meeting in person to further the connection.
As well as creating your own personal profile and thus marketing yourself to the world, you can also use the platform to join groups, collect information, find out about local events, share articles, and add your own professional comments.
LinkedIn can also be used to find a completely new role, by changing your profile to reflect that you are looking for a new opportunity, connecting with recruiters, and asking previous employers for recommendations.
A good profile is a powerful tool and a definite must if you want to get ahead, helping you to grow your network strategically so that it works for you.
Michelle’s top tips on using LinkedIn for your business.
1. Start with the basics. Join LinkedIn as yourself, not your company – you will be able to build out a company page later, but should always join on your own behalf.
2. Make sure that your basic information is completed and that your contact details are up to date, with your phone number and email displayed – if you are taking the time to network, it’s vital that you can be contacted.
3. A picture truly is worth a thousand words. Be sure to add a photo, and make sure that it’s professional looking, high resolution and recent.
4. Ensure that your profile is kept up to date and that your skills and experiences are displayed correctly. Got a new role or completed some training? Don’t forget to put it on your profile.
5. It’s particularly important to make sure that your headline explains exactly who you are and what you have to offer – people will make a decision on whether to connect within seconds, so first impressions are vital.
6. Once you have your profile set up, you can create a company page if appropriate, which allows you to post job openings, create content highlighting your products or services, engage with your followers and share key updates.
7. Understanding the etiquette of any social media platform can be intimidating at first. Spend some time familiarising yourself with the site and watch those using it successfully to pick up tips – then take a deep breath and dive in.
8. Build your network slowly. First connect with people you know, trust and value on a professional level. Always use a personalised invitation rather than LinkedIn’s automatic default, and take the time to explain why you want to join their network.
9. Try to go onto the platform every working day, even if you don’t have the confidence to post at first. Join in a conversation - it’s a great way to make yourself visible to others. Join groups relevant to your industry, or start your own.
10. If you’re struggling then attending a course can help to build your confidence and learn to make the most of this exciting platform, there are 34 Pink Spaghetti franchises across the UK who can offer this training or can assist by creating or enhancing your profile or I can be contacted directly for online training.
Michelle Collins is the owner of Pink Spaghetti Chester and North Wales, a virtual PA service which offers flexible, efficient support to small businesses (and homes), freeing up clients so that they can make the most of their time. Michelle also worked in HR in a public-sector organisation for 12 years before moving on to become a Pink Spaghetti franchisee and, with two young children, also juggles a busy home life. http://www.pink-spaghetti.co.
· LinkedIn: in/michellecollinspspag/
· Twitter: https://twitter.com/Michelle_Facebook: @PinkSpaghettiChesterandNorthWales
10 Top Money Tips for Small Businesses
Money is always a hot topic for Small Businesses so we spoke to Shohaib from Integrity Accounting and gained his top tips to help all types of business with their finances in 2018.
Top Tip No. 1 – Choose the right company Structure
Choosing the right company structure is a really important decision required before the business commences trading. Company structures in Sole Trader, Partnerships, Limited Liability Partnership, Community Interest Companies and Limited Companies, to name but a few. Focusing on Sole traders and Limited Companies, our recommendation is that if you plan on operating the business for the long term, then setup as a limited company. If you want simpler accounting and to manage the returns for the business yourself, then setup as a sole trader.
Top Tip No. 2 – Plan, plan and plan again
The better you can plan for your business, the better the business will be prepared for peak and troughs in trading. We recommend that business owners take at least 1 or 2 days per month, working on the business to review the past months performance and to plan ahead for the next year or 18 months. Please get in touch with us if you’d like a free cash flow spreadsheet to see when the business will have surplus cash or when there are likely to be pressures on cash.
Top Tip No. 3 – Cloud Accounting
In recent years, accounting software has evolved significantly, and this evolution has enable business owners to maintain their bookkeeping records quickly and efficiently. Cloud accounting also enables you to give access to professional trusted advisor, like us at Integrity Accountancy, real time access to your accounting records enabling business owners to access really good advice for their business. Plus cloud accounting software cheap and effective, with monthly payments reducing the need for a big investment in your accounting software.
Top Tip No. 4 – Meet Deadlines
When you run a business, always ensure that you submit annual accounts, corporation tax return and self-assessment tax returns before their deadlines. Also, if you owe tax, pay your tax before it comes due. This will ensure that you are up to date with a key creditor for all businesses, HMRC.
Top Tip No. 5 – Utilise Allowances
There are so many allowances available to business owners and businesses of all shapes and sizes, and these include the following:
Income Tax Allowance - £11,500
Dividend Allowance - £5,000
Mileage Allowance - 45p 1st 10,000 miles, 25p afterwards
Marriage Allowance – Partner earns less £11,500, save up to £230
Annual Investment Allowance – up to £200,000 invested in assets
R&D Tax Credits – reduce corporation tax by £130 on top of every £100 of qualifying costs
For many allowances, there are rules as to who they are available to and how they are used so always get professional advice if there is anything that you are unsure of.
Top Tip No. 6 – Claim for Travel & Subsistence
If you incur costs relating to travel and subsistence whilst working for your business, make sure that you claim these periodically (ideally monthly) from your business. These costs can include Air, Train, bus, and taxi fares, parking, the London congestion charge and tolls, subsistence expenses e.g. lunch while out, hotel and meals, if you need to stay away from home and mileage when using your own vehicle. Again, always get advice from an accountant to ensure that you are entitles to claim these costs.
Top Tip No. 7 – HMRC Workshops
HMRC does give some things away for free and their workshops are fantastic for business owners. There workshops cover topics such as:
• employer online filing and running a payroll
• becoming self-employed and self assessment for self-employed people
• Construction Industry Scheme
• setting up a limited company
• introduction to VAT
• introduction to international trade
They also have free payroll software to allow business to manage their own payroll and report their details directly to HMRC themselves.
Top Tip No. 8 – Budget for Tax
If you are a profitable business then you are almost certainly likely to have a tax liability, whether it is income tax and NI, corporation tax or VAT. So budget for the tax that you will owe to ensure that you have funds set aside for these liabilities. For most business we recommend setting aside between 20% and 30% of turnover in a separate business deposit account for when there is tax to pay.
Top Tip No. 9 – Claim Costs of working from Home
If you do work for your business from home, you can offset the costs of running your home against your business if you have a designated space in your home that you use solely for business purposes. There are a couple of method, the Flat Rate Method (simple) and the Costs Method (more detailed). The flat rate method enables you to be paid costs based on the number for hours that you work at home:
25-50 hours:£10 per month
51-100 hours: £18 per month
101 hours +: £26 per month
Top Tip No. 10 – Get a Good Accountant
Getting a good accountant for you and your business should be seen as being an investment in your business, and as with any investment, this should reap benefits for your business. When it comes to choosing an account, you should consider the following:
- · Ask yourself if location matters
- · Choose a certified or chartered accountant
- · Look for an accountant with relevant expertise
- · Talk to government and business associations
- · Tap into your social networks
- · Make use of your connections online
- · Decide how the accounting work will be divided
- · Get someone who’s proactive about saving you money
- · Find out what software the accountant uses
- · Do background checks
- · Learn to use and trust your intuition
If you’d like any further details, please contact us using the details below.
About the Author
Shohaib Shafiq ACMA CGMA is the principal accountant at Integrity Accountancy Services Limited. Integrity Accountancy specialise in working with SME’s that want accountants that do more than just tax returns. They work as a businesses trusted adviser, working to add value to their clients, by providing a proactive accountancy service.
Organising a Small Business Event - Tips from the Experts
Organising a small business event is no mean feat. It takes attention to detail, knowledge about your aims and goals, and plenty of creativity and flexibility.
Know Your Audience
Before you can start planning anything else, determine what your target audience looks like. Closely linked with aims and goals, nailing your audience will help with everything else from location, to event content and activities, catering, entertainment and cost.
Know Your Purpose
● Product launch
● Lead generation
● New services offered
● Local business networking
● Professional conference
● Employee rewards
● Business milestone celebration
● Reward loyalty
● Create awareness
● Boost profits
There are many reasons why you might organise a business event, and pinpointing your unique reason is one of the keys to success. When you know why, you’ll have a much clearer picture of who you need there to help you meet your end goals.
Knowing your audience and purpose also shapes how you’ll stage the event, what type of seating, barriers or fences you’ll need, and whether you need to hire an actual stage. For staging supplies, budget for professional equipment so you’re sure of the quality and can meet health and safety requirements.
Choose Dates Carefully
Holding your event at the same time as other big events in your location can ruin your chances of success. Check the calendar, keep ears and eyes open through social media, and avoid major holiday seasons if possible.
Define Your Budget
Whatever your budget is, some compromises along the way are almost inevitable, for example:
● A smaller venue.
● A simpler menu.
● A less well-known, but still expert, speaker.
As you get deeper into the planning process, keep a sharp eye on estimated vs. actual costs, and be willing to scale back where necessary. Professional event planners are worth considering, as they have the experience to know how and where to trim the budget.
Have a Financing Plan
Could you get sponsorship from other companies? Ideas include inviting catering companies to sponsor the event, working on a joint venture to save money for you both. If you manage to secure sponsorships, make sure to give your sponsors the VIP treatment.
Advance ticket sales can be a good indicator of likely popularity, so you should consider this as one of the first planned activities even before venue booking, and certainly before you sign any contracts.
Have Contingency Plans
Always make contingency plans well in advance of the event. It helps to make a couple of lists, with every activity in one column and everything that could go wrong in a column next to it. Suppose, for instance, the catering company lets you down, or the sound system fails, or your guest accommodation double-books and your VIP overnighters have nowhere to sleep?
Things can and will happen outside the plan. Figuring out the worst-case scenario and how you could solve it, gives you a plan of action, just in case.
Alistage is the only UK company to manufacture its own staging equipment. Modular stage systems, tiered seating, catwalks, barriers and bar systems are among the event equipment available for hire and sale, and used for concerts, TV and film work and exhibitions.
12 Top Tips for Micro-businesses
On #microbizmatters day we shared 12 top tips on running your business to support their #IGave12 campaign which encourages others to give 12 to a micro business owner.
Focusing on business advice, branding and marketing there are some great tips for all kinds of businesses and some helpful links to further help from our Small Business Community.
Running your business
1. Get connected
Don’t feel like you have to be alone. Running your own business can be lonely and having other entrepreneurs and thought laders around you can really help to develop ideas and provide key support as well as a great sounding board for queries.
The FSB (Federation of Small Businesses) is a great organisation so check out @fsb_voice for more help and advice for Small Business.
2. Get social!
Today it is easier than ever to connect with peers online and join support groups and business development pages on social media. Be brave, sign up and get asking (and supporting) other small businesses. There may be someone out there that needs your expertise too!
Enterprise Nation has great meet-ups and networking opportunities, search @e_nation on twitter.
3. Money matters
Make sure that you get good financial advice when setting up or running your business. Good financial planning, clear strategies/forecasting and a good accountant can save a lot of sleepless nights and heartache.
If you want to find someone local to you with specific expertise, check out @ACCA_UK for your local member.
4. It’s all about me
Whether you are a sole trader or have a small team, you need to look after you. It’s tempting to take on all the roles and run yourself into the ground in order to move your business forward but as the saying goes, ‘you can’t pour from an empty cup’. You are the most important asset for your business, you must look after your needs in order to run a business to the best of your ability.
Marketing and social media
5. Make a plan
Planning is key for a marketing strategy. Don’t create an unrealistic plan as this can be demoralising and leave you feeling defeated. Set yourself small simple goals and these can be increased as you see success. It may be a target number of followers on Facebook, a specific number of sign-ups for a newsletter or exhibiting goals.
If you need help with a marketing plan, check out Marketing by Minal @Minal2804
6. Be where your customers are
It may sound obvious but with so many social media platforms it can sometimes feel very overwhelming and like you have to be everywhere at once! Find the social media platform that most speaks to your customers, most people are on Facebook so that is an obvious start but you may consider other platforms like Instagram if your business is creative or particularly visual. Do some research and see where your customers are visiting.
7.Aim for relationships not just sales
Building strong relationships with your customers will mean that they are more likely to be a repeat customer and share their good experiences with others. Micro businesses are all about the people at the very heart of them. Be brave and put yourself, your passion for your product/service and your business into all your interactions to make sure you stick in their minds for exceptional customer service.
8. Keep in touch
Don’t be afraid to ask someone for their contact details. Mailing lists have a bad reputation but used carefully and compassionately they can be a great tool to inform your customers, advise them of great offers and let that personality shine through. Similarly, every day we come across opportunities to network (especially if you produce a wearable product), always make sure you have a supply of business cards and details you can pass on.
If you need more help with your marketing, one of our fab small business community Karen Campbell could help you. Check out @k_c_marketing for some great blogs, advice and tips.
9. Have a good name and logo.
A strong brand is easily recognizable. Recognition starts with the name of your business. The name will appear on your business cards, letterhead, website, social networks, promotional materials, products, and pretty much everywhere in print and online to identify your company or your company’s products and/or services. People commonly associate brands with the brand’s logo. As you think about your logo, keep your audience and products/services in mind because you want your logo to reflect your company. A good logo builds trust and a strong logo will help to pull your brand together.
10. Find your brand voice.
What you say is important, but don’t overlook how you say it. Your company’s “voice” is the language and personality you and your employees will use to deliver your branding message and reach your customers. Successful brands speak with a unique voice. Think about the brands you admire – what makes them unique? How do they communicate with you and other customers? What do you like about their voice?
11. Deliver value for your customers.
Value doesn’t mean lowest price. You can focus on product, great customer service , delivery of service, or a combination of those things. When thinking about the value your company delivers ask what sets your product or service apart from others with similar products/services. A personable company with an excellent product are strong emotional drivers for a customer to purchase.
12. Create a personality.
When you are deciding on how to brand your company and ‘voice’ it sometimes helps to think of it as a person. Analysing that character’s beliefs, likes and dislikes, where they live and what their lifestyle is like. This will help you find your target customer and solidify your brand.
One of our favourite personalities is Alison Edgar from The Entrepreneurs Godmother, go to @aliedgar13 to check her out!
Small Business Saturday provides help and support for all Small Businesses throughout the year by providing workshops, webinars and informative content.
Small Business Saturday UK also highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.
ACCA on board the Small Business Saturday Bus Tour
Small Business Saturday toured the UK once again this year with its iconic big blue Bus Tour. Starting in Dundee and finishing in Brighton, the tour took in 29 locations around the UK. Launched for the first time this year was the Small Business Saturday mentoring programme on the bus, offering free business mentoring to small businesses at every stop. As part of its support of Small Business Saturday, the business experts ACCA sent their small business members to the bus to provide free advice to local businesses – and it could not have been more of a success!
From Birmingham to Cardiff, Edinburgh to London, Lowestoft to Leicester, ACCA accountants joined the Tour to meet local businesses and share their advice and wisdom, all with a view to helping these businesses thrive in 2018 and beyond.
Tour Director, Tom Flynn, said about the mentors, “It was fantastic to have experts with strong local links, that also brought the reassurance of a strong recognisable global brand – this is why the ACCA mentors worked very well. The mentors were fantastic with a great attitude, they were helpful, positive and constructive, helping out other mentors as well as jumping in with ad hoc help and advice where needed.”
Of the mentees themselves, Tom said, “We had a real range – some businesses in their infancy through to well developed, well established businesses that were looking for a new direction or had new ideas they wanted to talk through with someone. The feedback from the businesses was all positive with many getting in touch afterwards to say what a huge boost it had been for them and they absolutely intend to continue the relationship with the mentor.”
Small Business Saturday launched the programme this year in response to feedback from small businesses on what they felt was missing locally and where they wanted help. The programme will continue into 2018 and the campaign encourages all communities to develop their own mentoring programmes, so experienced small businesses can pass that knowledge onto others, making communities stronger across the UK.
The tour was also joined by ACCA Head of SME Policy, Ben Baruch:
In Cardiff, Small Business Saturday was joined by James Slatter, ACCA member, and Lloyd Powell, Head of ACCA Wales.
Joining the tour in London, Shakar Elahi provided small business help and advice, and spoke to Director Michelle Ovens here
For more information on ACCA and to find a local qualified ACCA accountant click here
There is still time to get involved!
Small Business Saturday 2017 is just days away and we can't wait!It's not too late and there are still some great ways to get involved!
Get Involved Locally
Lots of activities are happening across the UK. Over 82% of local councils now support the campaign, so drop yours a line to join in with their activities.
Trade organisations such as the FSB are organising activities across the UK. Get in touch with your local organisations to take part.
Logos and posters are available to download from HERE
Small Business Saturday Mobile App: SmallBizSatUk
This year the campaign has launched its mobile app which has close to 30,000 small businesses listed all over the country on its small business finder. Register and you can instantly be found by customers who are looking for your local business. Available on Apple and Android. Details HERE
Get Social: #SmallBizSatUk
Show your support for Small Business Saturday on social media.
Instagram: Share pictures of your business on Instagram with the #SmallBizSatUk.
Twitter: Tag your business and activity on Twitter with the handle @SmallBizSatUk and #SmallBizSatUk
Facebook: Do share your plans for Small Business Saturday on Facebook (which has 2.5million small business pages in the UK) and use the tag @smallbizsatuk
We look forward to hearing what your plans are!
Is Britain Becoming a Cashless Society?
As Britain becomes a cashless society, businesses big or small have an opportunity to offer seamless cash free transactions. Where once the ring of a cash till was a sure sign of success, most modern shops will instead have their steady flow of payments signalled by the beeping of acard reader.
Cards are the new cash
Cards, especially in their contactless form, are quick to use, easy to pay with and make tracking purchases much easier with online banking. The simple decision to change from cash to card therefore has a knock-on effect on personal finance admin, time-saving and even moral stances like being green, with online banking lessening the need for paper receipts. In other words, offering card payments to your customers can help them in more ways than one.
Thefigures speak for themselves, and should prompt any smart business owner to get their hands on acard payment systemASAP! Three in five Brits favour paying by card to cash, with 58% of them choosing card before any other form of payment. While this may leave over 40% of consumers happy to pay by cash, small businesses should bear in mind that the average amount of cash carried by brits is just £32.54, hardly enough to fund a single purchase if your shop is a customer’s third or fourth stop along the high street.
£647.3 billion worth of sales was made in the first quarter of 2017 alone. In fact, 27% of shoppers say they haven’t completed a purchase when they discovered a shop did not accept card and 28% said that this would impact negatively on their overall opinion of the business. That’s a lot of potential customers or repeat customers lost when the solution is as simple as acard reader. And for modern businesses, it’s expected by shoppers that they can pay any way they want – a staggering 60% of customers would be more likely to visit their local small businesses if they knew they could pay with card.
Not just about customer convenience
Permitting card payments isn’t just about making life easier for your customers, you’re sure to benefit as a business owner, too! Say goodbye to counting penny after penny of the day’s takings, nervous trips to the bank with bags full or cash or having to run through your receipts with a fine-tooth comb to calculate your sales. With anEPOS system for card payments, customers complete their payments with a single tap or by quickly inserting their PIN, and that’s it! All sales are recorded inyour system so you can view, analyse and compare your total sales in a single glance. There’s no risk of money being lost under the cash drawer or rolling under the counter and you can even send receipts digitally so your customers will have a much more secure record of their purchase that a paper receipt hastily stuffed in a pocket.
A portable card payment system makes things even more convenient for businesses that have no set location or a counter to have a till wired up to. Even if your business inhabits no more thana corner in a local train station, that doesn’t mean you can’t enjoy the ease and convenience of card payments.
Take card, keep customers
Between the high street and the extensive choice of online shops, if customers can’t complete their purchase with you, it’s far easier for them to find what they need elsewhere than source a cashpoint. And with the average Brit going weeks between trips to the ATM, it’s a huge inconvenience that will likely confirm your brand’s status as one they never intend to visit again.
Keep things simple, easy and sales-effective for both you and your customers and make sure you're equipped to take card. You’ll never lose a sale, customers won’t lose faith in your brand as a modern business and ease of pay will increase your customer service in a way that may well see the same customers come through the door again and again!
Find out more at squareup.com/gb
Small Business Spotlight - How Technology Can Help Small Businesses
Advance business analytics were once only available to the business giants of the high street and remained something small businesses could only dream of, but new technology is changing all that, and now the ‘little guy’ is just as well equipped as the retail titans to analyse every aspect of their business and get the insight they need to make their businesses perform better than ever.
We’ve caught up with two small businesses who have used this technology to improve their sales and even their health.
Flower Girl London
Sam Jennings runs Flower Girl London from the corner of a busy South London train station.
Originally operating from 11am – 8pm, the long hours were doing little good for Sam. After making the switch from a cash-only business to one that operates with an EPOS, Sam couldtrack her sales per hour and discovered that the morning rarely bought in many customers. Changing her hours to 3pm – 8pm, Sam now works less while making more money and has more time to rest and relax. It also means she has more energy for big weekend jobs like weddings and events.
This small change that has helped Sam take better care of her health and enjoy better sales would never have happened without technology lending a helping hand, as Sam herself says, “It’s great…how technology can help even the smallest of businesses to be more efficient.”
A good analytics system can help small businesses get a better understanding of their sales, but for those business owners who prefer to be far more precise, it can even help with interior design, as Andy, owner of Wookey Hub, discovered.
A café and grocery store set in Wookey, Somerset, Wookey Hub was subject to Andy’s crisp experimentation earlier this year. Having gained the technology he needed to track his sales on an item by item basis, Andy was able to pinpoint precisely which position in the store raised his crisp sales. Over the course of a month, Wooky Hub homed a very active crisp stand, which Andy moved to different positions seeking the spot that got the best customer sales.
It’s the sort of marketing precision that would have relied on guesswork without the right technology, and now Andy can enjoy an unrivalled insight to his sales trends and, of course, better crisp sales! Find out more at squareup.com/gb
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