The Tour 2024

Each year Small Business Saturday runs a national roadshow that travels the length and breadth of the country to tell the story of the UK's incredible small businesses.

The Tour will return again this November to spotlight and support small businesses all over the country and their communities and mark the official countdown to Small Business Saturday.

Once again supported by BT, The Tour will visit twenty three different towns and cities, visiting small businesses, going behind the scenes and meeting the people running them, to shine a light on their invaluable contribution to local communities and the wider UK economy.

It will also offer a jampacked free daily programme of online training and insight - including webinars, mentoring and inspiring entrepreneurial stories - open to all small businesses.

Kicking off in Lossiemouth on Monday 4th November, The Tour will travel over 3,000 miles across the UK for over the course of five weeks in an electric van to limit emissions and reflect the sustainable switches many small business owners are making as part of their vital role in the race to net zero.

How do I get involved?

Join Small Business Saturday’s FREE Webinar Programme!

Running from 4th Nov to 4th Dec, Monday to Friday at 11am, this year's webinars are designed to help your business thrive. Covering essential topics like marketing on a budget, time management, finance, and more, you'll gain practical tips and insights from industry experts.

Attend 10 or more webinars and receive a special Christmas gift! Join us and empower your small business for success this season!

Sign Up!

Want to be spotlighted when we come to your area?

If the tour is coming near you, you can request a visit! All the locations are listed below. Please note that the pins on the map aren’t the exact locations where we’ll be based, as we’ll be visiting businesses at their own premises. While we may not be able to visit every single one of you, please know that we're committed to making an effort to connect with as many of you as possible. If you’d like to request a visit, you can do so here.

Not coming near you? Don’t worry, there are other ways to shine!

While we might not be able to visit every corner, you can still be a part of Small Business Saturday Tour from wherever you are in the UK.

Introducing our online series - a chance for you to showcase your business and its unique story.

We can either profile your business on LinkedIn by asking three questions of your choice (find out how to get involved), or you can create a 90-second reel that showcases a day in your life as an entrepreneur that we will share on our social media channels (more information).

Don't miss out on this fantastic opportunity to shine a spotlight on your venture. Sign up now.