Case Studies

Rose and Olive increase sales and bookings!

Friday, June 30 at 10:30

"As one of the chosen businesses for the Small Biz 100 in 2016, we took our festive pop up vintage tearoom to the reopening of Gravesend Borough Market, served tea and cake to the Mayor and had a near cake sell out. We also ran a special offer with 25% off which gained us some more bookings for 2017. All in all we had a great day!"

Claire Hearn, co-founder of Rose and Olive. Rose and Olive is a vintage tearoom who also host vintage tea parties. Both former Police Officers in London, we swapped our cuffs for cakes to follow our dreams and haven't looked back.

Stripes Fashion connects with customers

Thursday, June 29 at 10:30

"We encouraged local shoppers to shop at independents this Small Business Saturday by giving away festive gifts to tie in with our 12 Days of Christmas window. With each purchase of clothing or beauty treatments in store or online, customers were given wrapped complimentary festive gifts, ranging from complimentary one-hour manicures to beauty packages, make-up and jewellery. Small Business Saturday enabled us to start a dialogue with customers, thank them for their loyalty and to encourage them to support other independent businesses in the city."

Claire Wright, Stripes Fashion. Since opening in 2004, Stripes has become a destination store for women who love fashion. We are a family business with a passion for creating an inspiring boutique that is totally unique and offers a beautiful shopping environment, knowledgeable sales team and a fresh selection of clothing and accessories. We are proud of our products and take great care in traveling all over Europe to bring new collections to you.

Cakes with Faces promotes the Small Business Saturday message

Wednesday, June 28 at 10:30

"I gave my customers free Christmas cards with orders from Cakes with Faces on Small Business Saturday as a thank you. I design cute T-shirts and gifts, and was part of the first UK Small Business Saturday 100. For me, promoting the Small Business Saturday message is more important than sales on the day itself, because what we want is support and appreciation for small businesses the whole year round."

Amy Crabtree, founder of Cakes with Faces is a graphic artist/designer. Cakes with Faces are a brand of cute and colourful t-shirts and gifts, all with her original designs, which she sells online. 

Whitstable Produce Store celebrate their 3rd birthday in style

Tuesday, June 27 at 03:56

"It was our third birthday on Small Business Saturday (we opened on Small Business Saturday 2013). This year, we again celebrated by launching our Christmas windows, designed by Whitstable artist Oywah Chung, and revealing our third birthday cake by award-winning Whitstable baker Sally4Cakes. It was a busy, happy day with regulars popping in, and producers and local businesses sharing our content on social media."

Amanda Jones, Whitstable Produce Store, an independent Store selling great Kent food and drink run by a family that loves food and loves Whitstable. We sell food and drink made by great Kent producers. We're open every day for breakfast, morning coffee, light lunches and afternoon tea and we're licenced. Whitstable Produce Store is in the centre of Whitstable at the heart of its independent shops and minutes away from the sea.

Kit & Caboodle feel the Small Business Saturday love!

Tuesday, June 27 at 03:50

"This is our first Small Business Saturday, and we celebrated by giving away a free polar bear cub with every Winter Joy Kit purchased. As a new company, the most important thing is spreading awareness of our brand, so it was an excellent marketing exercise. It was also a great way to engage with our social media followers. The campaign gave us the chance to interact with our following and with other small businesses, and for our tiny company (run by just two of us) to feel a part of the small business community."

Alice Castle, co-founder, Kit &Caboodle. Kit & Caboodle Party Kits are a busy parent’s secret weapon. They are a complete party in a box, packed full of everything you could think of from dressing up when the kids arrive right down to the thank you cards. Or you can build your own party kit by theme or by colour. Simply add a starter kit and select extra tableware, decorations, dress up, party activities and party bags for the perfect party! 

Dandylion Teas look back on Small Business Saturday

Tuesday, June 27 at 03:39

"I was very proud to have taken part in this year’s Small Business Saturday and delighted at the personal invitation to showcase my teas at 10 Downing Street. Although Dandylion is a young company, it has been busy shaking up the industry and receiving resounding welcome and excitement. This year, Dandylion donated tea sets for the Small Business Saturday Blue Tie Ball, had our logo on the touring bus, catered for events, and happily served teas along the way."

Francesca Booth, founder of Dandylion Teas. Francesca’s inherent love of good food and drink lead to the creation of Dandylion. The Dandylion brand stands for quality, heritage and family. Their aim is to create products that become firm favourites; which can be enjoyed as an everyday indulgence and impromptu get- togethers with friends. 

Haven't Stopped Dancing Yet get into the groove!

Tuesday, June 27 at 03:33

"We celebrated Small Business Saturday by doing what we and our customers love – dancing. We’re a small indy business based in south-east London, offering 70s and 80s nights. It was our biggest event so far north of the river (at Islington Assembly Hall). There was a wonderful feel-good atmosphere and we had people from their 20s through to their 60s dancing their socks off to Chic and Sister Sledge. Local independent shops sold tickets and we’re giving 10% of profits to Cancer Research UK."
Nikki Spencer is the founder of Haven’t Stopped Dancing Yet! At Haven't Stopped Dancing Yet! you can buy your ticket in advance. There's no one deciding if you are are cool enough to get in. Dress-up, dress down - the choice is yours. Most clubs are geared towards 18-30s but that shouldn't mean that the rest of us have to sit on the sofa in our slippers on a Saturday night or start wearing head to toe beige.

Spice Kitchen notice the difference with Small Business Saturday

Monday, June 19 at 09:14

"Small Business Saturday was amazing! We gave free mulling spices to customers who bought from us directly and we had a record number of sales. We were much busier than last year, as we were part of the Small Biz 100 this year and hence shouted more about Small Business Saturday. Online sales rose by 60% compared to a regular Saturday!"

Sanjay Aggarwal, Co-founder of Spice Kitchen. Spice Kitchen is a family run artisanal spice and tea company run by mother and son team Sanjay & Shashi Aggarwal. Started over the kitchen table on Christmas Day 2012, the business is centered around Shashi's expertise and knowledge with spices and spice blends. 

Small Business Saturday 2015 - Stoke Climsland Village Market, Cornwall

Tuesday, December 08 at 03:09

Burton's small business Conga Celebration On Small Business Saturday UK 2015

Tuesday, December 08 at 02:37

Burton’s small business owners celebrated Small Business Saturday on 5th December with a kick and a shimmy through the busy shopping areas, led by the Burton Small Business partnership, who came up with the idea to form a flash Conga!

The fun idea was created to celebrate the diverse range of small businesses in Burton and with the intention to surprise Burton’s Christmas shoppers – which it did! The Conga was a great success kicking off at the Octagon Centre, shimmying through Coopers Square and cavorting into the Christmas Market in the Market Hall.

Karen McElroy from FCM Associates spoke about the immediate buzz in the town and on social media: “The atmosphere in the three main shopping areas was fantastic as the Conga music started, the public were indeed surprised and were very happy to receive a free fabric shopping bag from the team! During the afternoon a frenzy of Twitter posts were sent via @SmallBizSatUK with retweets across the UK including The Guardian!”

Successful local business man Mike Cherry, the National Policy Director from the Federation of Small Businesses (FSB) welcomed the group at the end, he said: “I was absolutely delighted to be asked to meet the Burton Small Business partners Conga group to celebrate Small Business Saturday UK and offer some words of encouragement.

“The FSB’s mission is to help smaller businesses achieve their ambitions and to protect the interests of its members. Small Business Saturday UK is a perfect opportunity to recognise all the unsung successful small businesses across the UK who support their local communities and generate income for the local economy. Well done to the Burton Small Business partners for organising such a fun event!”

Burton Small Business partners, established in 2014, are passionate about local businesses coming together to celebrate the diversity of what the town has to offer on Small Business Saturday UK – whether you are a retailer or professional services company.

They have shared their expertise for the second year running in a FREE downloadable guide via their website - to help local companies put Burton firmly on the map as part of this increasingly popular national event.

The four businesses behind the Burton Small Business initiative are freelance writing business Caittom Publishing, freelance PR and communications agency FCM Associates, film company Red Door Studios and human resources specialists HR Protected.

Elaine Pritchard owner of Caittom Publishing, and listed in the Small Biz 100 for 2015, spoke about the Conga: “We wanted to do something fun to celebrate Small Business Saturday UK this year that would unite all the diverse businesses that are thriving in the town. Both local retailers and professional services were seen as shining examples in the region, using the campaign to promote their businesses, and to shop local too!

“The Burton Small Business partnership wants to help put our town's small businesses on the map on Small Business Saturday which is gaining real momentum in the UK each year."

Small Business Saturday UK is a growing campaign which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities – with 64% of UK consumers being aware of the day in 2014.

Special thanks to the Federation of Small Businesses, Burton & District Chamber of Commerce, Love Burton, East Staffordshire Borough Council, the Octagon Centre and the Coopers Square management teams for their support!

Councillor Patricia Ackroyd, East Staffordshire Borough Council’s Deputy Leader for Enterprise and Environment, said: “It was great to see small businesses from across the Borough coming together to mark Small Business Saturday on the 5th December.

“East Staffordshire is a great environment for SMEs to do business, with a fantastic network of support for businesses of all shapes and sizes! The event planned on Small Business Saturday demonstrates this, and we hope to see lots of businesses getting involved, promoting themselves, and inspiring others.”


Burton Small Business offer a FREE guide for people to download, containing essential tips about promoting a business through persuasive writing, public relations, video and strong visual brands as well as advice about personnel issues that are essential to the growth of a small business.

In preparation for Small Business Saturday 2015 an extended FREE guide has been offered, with even more free advice from local experts – with new contributions from:

Sherwin Insurance Services Limited
Else Solicitors LLP
The Chartwell Practice
The Growth Hub – Chamber of Commerce

Any small businesses in the area or anyone thinking of starting a new business are invited to download the extended guide for FREE to get advice on growing their business.

The Burton Small Business partners have a Pinterest account and will be asking local businesses to contribute images that promote their business, the products and services they offer before, during and after 5th December. You can also follow the team on Twitter at @BurtonSmallBiz in the weeks ahead, to keep up with the latest news about Small Business Saturday UK.

Burton Small Business contacts:
E: W: T: @BurtonSmallBiz