Case Studies

Spice Kitchen notice the difference with Small Business Saturday

Monday, June 19 at 09:14

"Small Business Saturday was amazing! We gave free mulling spices to customers who bought from us directly and we had a record number of sales. We were much busier than last year, as we were part of the Small Biz 100 this year and hence shouted more about Small Business Saturday. Online sales rose by 60% compared to a regular Saturday!"

Sanjay Aggarwal, Co-founder of Spice Kitchen. Spice Kitchen is a family run artisanal spice and tea company run by mother and son team Sanjay & Shashi Aggarwal. Started over the kitchen table on Christmas Day 2012, the business is centered around Shashi's expertise and knowledge with spices and spice blends. 

Small Business Saturday 2015 - Stoke Climsland Village Market, Cornwall

Tuesday, December 08 at 03:09

Burton's small business Conga Celebration On Small Business Saturday UK 2015

Tuesday, December 08 at 02:37

Burton’s small business owners celebrated Small Business Saturday on 5th December with a kick and a shimmy through the busy shopping areas, led by the Burton Small Business partnership, who came up with the idea to form a flash Conga!

The fun idea was created to celebrate the diverse range of small businesses in Burton and with the intention to surprise Burton’s Christmas shoppers – which it did! The Conga was a great success kicking off at the Octagon Centre, shimmying through Coopers Square and cavorting into the Christmas Market in the Market Hall.

Karen McElroy from FCM Associates spoke about the immediate buzz in the town and on social media: “The atmosphere in the three main shopping areas was fantastic as the Conga music started, the public were indeed surprised and were very happy to receive a free fabric shopping bag from the team! During the afternoon a frenzy of Twitter posts were sent via @SmallBizSatUK with retweets across the UK including The Guardian!”

Successful local business man Mike Cherry, the National Policy Director from the Federation of Small Businesses (FSB) welcomed the group at the end, he said: “I was absolutely delighted to be asked to meet the Burton Small Business partners Conga group to celebrate Small Business Saturday UK and offer some words of encouragement.

“The FSB’s mission is to help smaller businesses achieve their ambitions and to protect the interests of its members. Small Business Saturday UK is a perfect opportunity to recognise all the unsung successful small businesses across the UK who support their local communities and generate income for the local economy. Well done to the Burton Small Business partners for organising such a fun event!”

Burton Small Business partners, established in 2014, are passionate about local businesses coming together to celebrate the diversity of what the town has to offer on Small Business Saturday UK – whether you are a retailer or professional services company.

They have shared their expertise for the second year running in a FREE downloadable guide via their website - to help local companies put Burton firmly on the map as part of this increasingly popular national event.

The four businesses behind the Burton Small Business initiative are freelance writing business Caittom Publishing, freelance PR and communications agency FCM Associates, film company Red Door Studios and human resources specialists HR Protected.

Elaine Pritchard owner of Caittom Publishing, and listed in the Small Biz 100 for 2015, spoke about the Conga: “We wanted to do something fun to celebrate Small Business Saturday UK this year that would unite all the diverse businesses that are thriving in the town. Both local retailers and professional services were seen as shining examples in the region, using the campaign to promote their businesses, and to shop local too!

“The Burton Small Business partnership wants to help put our town's small businesses on the map on Small Business Saturday which is gaining real momentum in the UK each year."

Small Business Saturday UK is a growing campaign which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities – with 64% of UK consumers being aware of the day in 2014.

Special thanks to the Federation of Small Businesses, Burton & District Chamber of Commerce, Love Burton, East Staffordshire Borough Council, the Octagon Centre and the Coopers Square management teams for their support!

Councillor Patricia Ackroyd, East Staffordshire Borough Council’s Deputy Leader for Enterprise and Environment, said: “It was great to see small businesses from across the Borough coming together to mark Small Business Saturday on the 5th December.

“East Staffordshire is a great environment for SMEs to do business, with a fantastic network of support for businesses of all shapes and sizes! The event planned on Small Business Saturday demonstrates this, and we hope to see lots of businesses getting involved, promoting themselves, and inspiring others.”


Burton Small Business offer a FREE guide for people to download, containing essential tips about promoting a business through persuasive writing, public relations, video and strong visual brands as well as advice about personnel issues that are essential to the growth of a small business.

In preparation for Small Business Saturday 2015 an extended FREE guide has been offered, with even more free advice from local experts – with new contributions from:

Sherwin Insurance Services Limited
Else Solicitors LLP
The Chartwell Practice
The Growth Hub – Chamber of Commerce

Any small businesses in the area or anyone thinking of starting a new business are invited to download the extended guide for FREE to get advice on growing their business.

The Burton Small Business partners have a Pinterest account and will be asking local businesses to contribute images that promote their business, the products and services they offer before, during and after 5th December. You can also follow the team on Twitter at @BurtonSmallBiz in the weeks ahead, to keep up with the latest news about Small Business Saturday UK.

Burton Small Business contacts:
E: W: T: @BurtonSmallBiz


Monday, June 29 at 05:27

"For Small Business Saturday in 2014, Enterprise Enfield ran bite-sized business seminars, free drop in advice sessions - and offered visitors the opportunity to view our new Let's Go! Business Hub (services include: hot desk and meeting/ training room hire, business lounge with free wi fi).

The event was very successful - 43 people attended the 3 free bite-sized seminars in Social Media, Raising Finance and Smart Start for Small Businesses and following it 30 people registered to become Hub users.

We will be running a similar event for Small Business Saturday this year - linking it with our 30th Anniversary.

Enterprise Enfield will also have a Film London KinoVan outside the building on Small Business Saturday on December 5th. They will show a dedicated programme of film focussing on work, enterprise and industry in London over the decades."

By Sue King, Enterprise Enfield


Friday, January 23 at 03:20

Food and Drink Fair hit with business

Food producers lined up alongside a Father Christmas on stilts, jazz and guitar music and Grantham’s own Christmas ‘Cake Off’ baking competition to celebrate Small Business Saturday.

A special council-organised Food and Drink Fair in the George Centre involved food producers from a local chocolatier to artisan bread makers, and even a child-friendly sausage from The Savvy Sausage Company  produced in a kitchen in Belton.

Grantham MP Nick Boles joined a panel of cake judges and praised SKDC’s efforts to celebrate Small Business Saturday, saying: “We are incredibly lucky at the range and quality of the small businesses we have in Grantham and right across this part of Lincolnshire.

“I think it’s great that the council is doing so much to support them and it’s great there are so many businesses opening up now taking on empty shops and bringing people into the town centre. We want them to be busy and full of people full of Christmas cheer.

“It’s been a really great day. I just think everyone feels better about life when they can see their town thriving.”

Exhibitor Kathy Britton from Oldershaw brewery typified the event’s value for local businesses, saying:

“Events like this are very important in raising awareness and without local customer support we wouldn’t be where we are. We’re very grateful to be here and we’ll do all we can to support events like this in the future.

“This year we’ve increased capacity, moving the brewery to new premises at Barkston Heath.   In the last couple of months we’ve also taken on an apprentice and we try to support and promote local employment.”

George Centre footfall was up 7.3% on the same day last year, with just over 6,000 shoppers through the doors.

Manager Hilary Pearce said: “It was nice to see local food producers given the chance to sell direct to the public, particularly when people are looking for unusual gifts for Christmas and I am delighted that it went so well.  From our point of view it was an excellent day.”

For organiser South Kesteven District Council Cllr Frances Cartwright, portfolio holder for grow the economy said:

“As a council we are committed to helping small business grow. Staging a day like the Food and Drink Fair is essential to give producers a shop window and get them in front of the public. It follows our Shop Local theme where we constantly encourage people to support local retailers.”

Photos can be seen HERE

See the highlights of the Food and Drink Fair HERE and view pictures from the day through South Kesteven District Council’s Facebook page HERE

By South Kesteven District Council


Friday, January 23 at 03:20

We had an awesome day! Footfall to our High Street more than doubled to its highest every during one of our events and retailers reported significant increases in sales. It was an incredible team effort that saw over 100 artists selling work of all shapes and sizes on the street alongside two stages of music and performances, busking, free creative workshops, Father Christmas, pop-up shops, street food and market produce. All amazing little businesses in their own right!

We're really proud of how it went and it certainly made a huge difference to the town and the way it's perceived. The pictures don't really do it justice, especially the bits you can't see, like the huge queues to the car parks, cashpoints running out of money, packed cafés and bars and the beautiful twinkling Christmas lights as the sun went down.

See more HERE

We also tracked the event on Facebook, Twitter, LinkedIn and Instagram, where we post regular updates on our events and activities!

By Marie Leonard

Barnard Castle - Chocolate Fayre

Friday, January 23 at 03:19

Maddest day ever!

Business was incredible, with many of our customers knowing about Small Business Saturday UK and our little high street was buzzing!

The balloons and doormat outside our door probably helped, Sir Peter Blake's High Street Heroes was definitely an exciting addition, but also the fact that you guys stuck me on BBC TV was a bit of an advantage!

Unfortunately I didn't get any photos of the shop, as I was driving back from Manchester. However, I felt that nationally, it was a well presented, well coordinated campaign, that had a seriously positive impact on small business in our area (Teesdale, County Durham) - an area that is so unknown, you wouldn't believe it!

Can't wait for next year!

By Kenny Walker 

Mossley - Complete Forensics

Friday, January 23 at 03:19

Complete Forensics decided to share our Small Business Saturday UK by opening up our doors to local business in Mossley Greater Manchester. We we had a super turn out and a great day for trade and networking.

View some pictures HERE

"The event I went to hosted by Gary, Howard, Lyla Stevens and the other guys of Complete forensics was different to most I have heard of they invited all small businesses in the area to get together and invited the public to come and meet us all in one place. This gave us a chance to network and bounce idea's of each other on how best to achieve our long term goals and not just concentrate on one days sales. It was good to put faces to some of the people behind our local businesses and meet up with members of the public who will one day be future customers!"

By Gary Howard of Complete Forensics 


Friday, January 23 at 03:19

City of York Council has welcomed news that over 16,000 people visited the Small Business Saturday Market outside York Minster on Saturday 6 December.

Organised by City of York Council and Proudly™, the market was part of the national Small Business Saturday campaign, which looks to support and promote the benefits of small businesses.

Outside the historic York Minster traders sold items ranging from local micro-brewed beers to vintage clothes, unique gifts and homeware to pulled-pork sandwiches. Traders were able to take card payments on the day, thanks to iZettle® mobile payment systems who offered their services free of charge for the day. The payment systems used CityConnectWiFi, which is free and available across York city centre.

Cllr Dafydd Williams, Cabinet Member for Finance and Performance at City of York Council said: "It's good to see that so many people got behind Small Business Saturday and supported local small businesses. City of York Council is committed to continuing to work with partners to facilitate an environment in York in which small businesses can grow and create jobs in the city. We were pleased to be supporting the Small Business Saturday initiative, alongside partners and were delighted by the numbers of people who came out to support the event."

Aliz Tennant, Proudly™ Project Manager, said: "Small independent businesses are the heart of York, both on the high-street and online, and are what make the city so unique both for residents and visitors. Being able to showcase and celebrate them on one of the busiest shopping days of the year, as part of Small Business Saturday, has not only provided shoppers with unique gifts for this Christmas but has also seen the traders supported by over 16,000 people who attended the event - showing thanks for the work they do all year round. We know from the feedback that the traders were truly touched.

"At Proudly we know how important these businesses are to York's economy and we're thrilled that the city came out to support the event, and Small Business Saturday as a whole"

Andy Herrington, Managing Director, Ainsty Ales who were one of the traders at the market "At the heart of the brewery are its local roots, ethics and morals, something which we at Ainsty Ales believe was echoed by all involved with the recent Small Business Saturday Market in York. The market not only helped to promote small and local businesses, but it did so in a way that was a great spectacle for the public visiting York,  a great networking event for all the small businesses participating and all in the backdrop of the magnificent York Minster! Being able to take credit-card payments at the event was a simple but great idea and the fact that these facilities were provided free of charge just proves again that support is out there for new businesses in the York area eager to succeed! Roll on Small Business Saturday 2015 in York!!"

Article from York Means Business -
Photo credits: Ben Bentley / One&Other

Putney, SW London

Friday, January 23 at 03:19

Check out the day HERE