Small Business Saturday Blog

3 Online Tips for Small Business Saturday

Wednesday, December 02 at 10:50

We heard from Further, a search marketing agency about top online tips in the run up to Small Business Saturday:

Small Business Saturday is on December 5th - a day for us all to show our love for a small business near us. In its third year, the awareness campaign will hopefully drive more online business your way, but is your business ready to meet any extra demand? Ensuring your website and social media channels are up to date and aligned is essential if you’re going to enjoy the benefits of a surge in consumer demand. Your website and IT systems enable you to take online orders, process them and dispatch them, on time, so they need to be available and secure otherwise orders might get delayed or go unfulfilled.

With that in mind, here are three tips to make the most of Small Business Saturday:

Have a dedicated webpage and keep it live all year round
Build your own web page dedicated to Small Business Saturday and keep it live all year round. Even though we’re only talking about one day in the year, there are benefits to this approach. It’ll be quicker and easier to manage in the future: the design can stay the same but the copy and imagery can be updated.

Facebook is a great starting point for a conversation
31.5 million people in the UK are on Facebook. This isn’t just where your friends are spending their social media time, it’s where your potential customers are likely to be spending a lot of their social media time too. Make sure you’ve set up a Facebook business page so customers can get in touch with you, become familiar with you and your brand and see your promotions. Your business page should express your brand’s personality, not just sales offers. If you’re short on ideas, have a look at how other small businesses have used Facebook to grow their business.

Ask the experts
If you are concerned your ecommerce and supporting IT system aren’t as secure as they could be, ask for help. There’s a good range of free resources on the web to help you understand how healthy and secure your IT system is. The National Crime Agency has prepared some guidance for small businesses on hacking and other types of online attacks. AVG’s free Small Business IT Security Health Check tool is a good place to start if you’re not an expert and are short on time. It’s quick and easy and offers clear advice about how to improve IT security. The government is also offering Innovation Vouchers. These can be used to pay for advice which will help protect and grow your business by having good cyber security in place.

At the end of the day
Making sure your website, social media channels and order processing system are in good shape, aligned and secure will help ensure your business is ready to benefit from the anticipated Small Business Saturday excitement!

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