Small Business Saturday Blog

Building an enabling bridge, brick by brick

Friday, November 08 at 00:30

Our day has arrived! What a great opportunity.
When we submitted the application and video, we knew how incredible this would be. We hugely value being part of the #SmallBiz100 and Small Business Saturday campaign, and having the privilege to share our in depth knowledge of what it takes to build accessibility into a business.
We are delighted with the engagement in the 100 tips campaign we are running up until December 7th, Small Business Saturday. Meeting so many of the other fabulous #SmallBiz100 past and present at the Blue Tie Event in London back in September was such positive reinforcement of the campaign.
It has been intriguing to see which posts have been of the most interest to people. For example, tapping someone on the shoulder to get their attention. Flicking the lights to let someone know you’re there. Smiling and being welcoming. Raising your voice makes you look angry.
We support businesses to enhance engagement with D/deaf people.
It’s the simple things that make a huge difference. Engaging with D/deaf people is an excellent business decision. 1:5 of us has some level of hearing loss and this is becoming more so with the ageing population. All of us know someone who is affected. These people currently feel unable to let you know they have difficulty accessing your services. Not engaging is less embarrassing than asking for support.
By adapting the business environment and methods of communication to include D/deaf people, you expand customer reach and your potential pool of employees.
We have a comprehensive step-by-step process to ensuring that your business can achieve our ‘Gold Standard’ when it comes to engaging with D/deaf people. We are available to come along and talk to your company about how we can support you to implement this.
To celebrate our day, we are sharing real life experiences from Deaf people themselves, their experiences of things they come across everyday. Some are funny, some are serious, all are an interesting insight into Deaf people’s lives. In addition, all the tips and useful information we’re sharing over the 100 days, are all available when you sign up here.
This evening, we are having a celebration of signed song and TED-style talks from three of the top signed song performers in the UK. This promises to be a fun evening and an opportunity for D/deaf people and businesses to mingle and share experiences. There’ll be food, there’ll be drink, there’ll be music and lots of laughter – don’t miss it!
Small businesses have so much to offer and we can be life changing for those we engage with and who engage with us. We can lead the way when it comes to being innovative in our approach to business.
Keep in touch and together we can make a difference, building an enabling bridge, brick by brick.
Sarah Gatford works alongside other small businesses in Derby to enhance accessibility and improve D/deaf people’s experience of the world. Visit her website here. Over the 100 days leading up to Small Business Saturday on 7th December, Sarah has been sharing 100 tips and insights into the lives of D/deaf people on her Twitter account - check it out here

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