Small Business Saturday Blog

9 tips for Business Success - it's all about love.

Wednesday, February 14 at 09:35

This Valentine's day we are giving some top tips and advice for small businesses. 
Often you can overlook yourself in the process of starting or running your business and without this self-care you can quickly run yourself into the ground and impact your success. 
Check out our top tips for taking care of your business, yourself and how looking after others can also benefit you. Share the love! 
Make a Plan
It’s said that if you fail to plan you plan to fail and this is certainly the case with a small business. If you are just starting out then you need to make an exhaustive business plan and factor in every eventuality and cost you can.
If you are already an established business it’s good to make a plan on a monthly or seasonal basis with some key goals and keep revisiting and updating it.
Know your Product or Service.
Make sure that whatever you have decided upon for your business format, you are passionate about it and have a good knowledge in the subject or area. Keep an eye on trends and read around the subject to stay ahead of what customers want to see and changes in buying climate.
Tell your Story
People love to make connections and sharing your story, your inspirations and your process through your website, blog or social media is key to engaging with customers and creating a connection that people trust and will buy from. Other entrepreneurs may also be inspired by your journey and learn from your experiences.
4.  Invest in Yourself
You are your business’ best asset. If you need to take some extra training to ensure that you are up to date with the skills needed to run your business then don’t put it off! If you need to take a break to recharge and refresh with new ideas, then maybe delegate (more on that later) or engage in a relaxing hobby to change gears and invigorate you
5.  Be Yourself
Don’t waste valuable time analysing other similar businesses and trying to be exactly like them. It is good to learn from others but copycat businesses rarely succeed because they lack the personal passion that is needed. Share your quirks and express your personality and you will attract the right customers.
6.  Find your Tribe
Entrepreneurship can be lonely and even if you employ staff it is often hard to discuss business and growth with them. Find a local meet-up or networking group and connect with others, you may be surprised to find others who can provide help and advice through peer-to-peer support. Social media is also a great resource for like-minded groups and motivation.
7.  Get the right people
A strong support team is crucial in a successful business, whether this is employees or family and friends. Recruiting wisely can save you both time and money and someone with a passion for your business or cause is a huge asset. Take your time when recruiting and don’t be afraid to have a trial period to see if you are a good match for each other.
8.  Delegate
Giving a team member a new responsibility doesn’t only free up your time and energy to focus on a different area of your business but it also can provide a learning and development opportunity for them. It’s a win win!
9.  A Random Act of Kindness
Showing and sharing kindness with others goes a long way and needn’t cost you a penny. You could skill share or swap with another business who may need your help in return for some of their product, or you could include a nice handwritten note inside a customer order to brighten their day. You might make a new friend in the process and it’s always nice to be nice.
Aster Sadler is Head of Digital Marketing for Small Business Saturday.Small Business Saturday provides help and support for all Small Businesses throughout the year by providing workshops, webinars and informative content.
Small Business Saturday UK also highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.


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