Small Business Saturday Blog

Say Hello to the 2017 Small Business Saturday Champions

Thursday, August 31 at 16:15
Small Biz 100 | Small Business | Small Business Saturday | Small Business Saturday Uk Champion

Small Business Saturday is pleased to announce its champions for the 2017 campaign!
The Small Business Saturday Champions are previous members of the Small Biz 100 that help to promote the campaign in their local areas, broadening the reach of the campaign and strengthening their local small business community. They are already hard at work planning B2B events, Christmas markets, live-streamed interviews and much more! Please contact comms@smallbusinesssaturdayuk.com if you would like to connect with a champion in your area.Lee Parker, Parker Sourcing, Greater ManchesterYvonne Gorman, Essential Print Services, DerbyshireAlison Edgar, Sales Coaching Solutions, WiltshireBecky Sebright, Lady Bakewell Park, EssexAlice Malcolm-Green, Wick & Tallow, Greater LondonAdam Balfour, Buffoon Film & Media, Neath Port TalbotElaine Pritchard, Caittom Publishing, StaffordshireRich Brady, Recruit Packs, DenbighshireKarina Pedomo, Quick Brown Fox, Greater LondonFaye Dicker, Freelance Mum, SomersetRussell Pullan and Albert Chau, Fifth Dimension Chocolates, Greater LondonSara Parker, Face for Business, LancashireRuth Pringle, Pringle Accountants, LancashireBala Croman, The Chocolate Cellar, MerseysideGail Bryden, JustBe Botanicals, City of EdinburghAlistair Bell, Muddy Farm Models, County AntrimRowena Howie, Revival Retro, Greater LondonPrecious Jason, Etieno Skincare, Greater LondonSanjay Aggarwal, Spice Kitchen, BirminghamJo Smedley, Red Herring Games, LincolnshireClaire Hearn, Rose & Olive, KentHayley Williams, Keystone Marketing, OxfordshireLiz Wilson, Ma Baker, Greater LondonSam Hale, Advance Performance, CambridgeshireColleen Wong, TechSixtyFour, Greater LondonMartha Keith, Love Give Ink, Greater LondonCarolyn Frank, Libby Butler Jewellers, YorkshireRachel Gilbertson Roxiie's Treasures Liverpool

5 ways to save money on your business energy

Tuesday, August 29 at 16:16
Small Biz 100 | Small Business Saturday

Reducing the cost of energy bills was big news during the recent General Election campaign with both the Conservatives and Labour setting out plans to cap prices in their manifestos. However, it may well be some time now before those changes filter through to benefit small businesses.Whether you’re running a workshop, office or retail unit, utility costs can mount up for small business owners who are keen to make energy savings. According to the Department for Business, Energy and Industrial Strategy, SMEs already spend £15bn a year on energy.The good news is that there are some straightforward ways to reduce your business energy costs. Here are some tips to get you started…Chill out Check that your heating and air conditioning aren’t set to the same temperature and on at the same time. Heating and lighting swallow up energy! The settings on the two systems should be around four degrees apart. Thermostats should be set lower in corridors and store rooms than in offices. It’s also worth paying attention to the layout of your workspace to make sure radiators aren’t being blocked by furniture and to make the most of natural light. Moving the furniture around could make a big difference. Thermal tape can be used to draft proof single-glazed windows and door frames.Conserve your energy Make staff aware that you’re keeping an eye on energy consumption and encourage them with a polite reminder to ‘turn of the lights’ when they leave in the evening. Simple steps like switching off lights in spaces when they’re not is use can save over £100 a year. You could use this saving to change your lights to energy efficient ones such as LED light bulbs rather than halogen or fluorescent light sources and save even more cash whilst helping the environment!Energy proof your technology Energy saving measures can quickly become habit with some thought and discipline. Turning off unused mobile phone chargers and switching off your GPS and Bluetooth can make a difference. Did you know that 46 per cent of electricity used in offices is outside of standard operating hours? Make sure that monitors, copiers and vending machines are also all switched off when not in use.Shop around Loyalty, ease and a lack of time can all be reasons why many of us avoid switching energy suppliers, however there are big savings to be made for small business owners who change their suppliers to access a better tariff. Whilst it might sound like a headache, it’s a quick and easy process if done through a broker and the average company could potentially save up to £1000 a year off their bill if they compare business energy. Comparison websites are a useful online tool for finding the deal that best suits your needs and can save you money.Upgrade outdated equipmentReplace energy-guzzling equipment with star appliances. For example, heaters and air conditioners that are not working at maximum efficiency can draw unnecessary power and end up costing your business money.About the author: Steph Salusbury is the Channel Manager for Insurance and Energy at Businesscomparison.com. Steph has vast experience within the energy industry, previously working at Moneysupermarket.com for 9 years on sales, operations & commercial. Businesscomparison.com is a free online comparison site for small and medium sized businesses to compare deals on energy, finance, business bank accounts and insurance.

How to: set up a craft fair

Wednesday, July 22 at 13:33
How To | Retail Space | Small Biz 100

Today we speak to Claire of The Fairy Tale Fair, a 2014 Small Biz 100, about how she goes about creating her Brighton based craft fairs...
Arranging a craft fair is a bigger job than it might seem at first. Well, arranging a busy one is anyway! It starts of with a lot of venue and location research - having a well liked venue and good location is key. This doesn’t always mean it has to be based in the centre of town - we organise local village fairs too, and if the marketing within the community is right these can be just as popular.
I am lucky that I am a maker myself and also take part in craft fairs across Sussex and London so therefore already have a range of craft contacts. This would be the next key step - researching, gaining and growing your contacts, as without the makers there is no fairs. We are lucky that our fair has continued to build its stall holder base since 2012 and have a strong base of high quality makers. This takes time to build, and fair-by-fair, word of mouth and recommendations help us to gain new talent for each fair. Next up I would say marketing is a very important part of any public event. You need to factor in a marketing budget into your stall prices as its often the most expensive part of the fair. You want to make sure you cover as many areas of marketing as possible - print, online, email, social media, blogs etc to reach as wider audience as possible.
We print at least 5,000 flyers for each event with many of these delivered door to door in the surrounding area of each fair. We also place print ads with well known local magazines, and do a huge amount of social media sharing, blogging and online networking. It depends as to what your event is and what the target market is as to whether online or print is better so if you are unsure its probably worth trying both on a small scale to start with. The advantage of online ads - such as sponsored Facebook posts - is that you can track the clicks and stats, where as print is harder to judge a response to. This brings us to the all important big day of the event. I always set the alarm super early (3.30am for some events!) to get to the venue as early as possible. There is always lots to do - arranging tables, floor plans, cleaning, signage, etc that all take time.
We always like to go the extra mile with decorations where possible too. As our fair is fairy tale themed we like to make it feel magical with handmade bunting, fairy garlands, fairy lights and little extra touches in the entrance. Kids in particular pick up on this and it brings families back again and again. Once we are set-up and the stall holders are in place, we post, tweet, share throughout the day so online followers can see what they are missing out on! We’ll share photos of freshly baked cakes, one off makes, workshops in action and beautiful painted faces to encourage visitors to get along before the end of the day. We think this final push is always important. Even if customers have planned on visiting, they often have so much on that they may forget, so it is a good idea to continue to remind them in the few days leading up to and on the day. Most importantly is that you, and your stall holders and customers enjoy the day! For more information about The Fairy Tale Fair or to ask Claire a question head to: www.thefairytalefair.co.uk. They have two events coming up this summer including a Children’s Day at Brighton Open Market this Friday 24th July - this is a non profit event with lots of free under the sea themed activities for the holidays. They also have their next craft fair at Brighton Open Market on Saturday 15th of August.

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