Small Business Saturday Blog
12 Top Tips for Micro-businesses
Monday, January 15, 2018 at 13:55
On#microbizmatters day we shared 12 top tips on running your business to supporttheir #IGave12 campaign which encourages others to give 12 to a micro businessowner.
Focusing onbusiness advice, branding and marketing there are some great tips for all kindsof businesses and some helpful links to further help from our Small BusinessCommunity.
1. Get connected
Don’t feel likeyou have to be alone. Running your own business can be lonely and having otherentrepreneurs and thought laders around you can really help to develop ideasand provide key support as well as a great sounding board for queries.
The FSB(Federation of Small Businesses) is a great organisation so check out @fsb_voice for more help and advice for Small Business.
2. Get social!
Today it iseasier than ever to connect with peers online and join support groups andbusiness development pages on social media. Be brave, sign up and get asking(and supporting) other small businesses. There may be someone out there thatneeds your expertise too!
EnterpriseNation has great meet-ups and networking opportunities, search @e_nation on twitter.
3. Money matters
Make sure thatyou get good financial advice when setting up or running your business. Goodfinancial planning, clear strategies/forecasting and a good accountant can savea lot of sleepless nights and heartache.
If you want tofind someone local to you with specific expertise, check out @ACCA_UK for your local member.
4. It’s all about me
Whether you area sole trader or have a small team, you need to look after you. It’s temptingto take on all the roles and run yourself into the ground in order to move yourbusiness forward but as the saying goes, ‘you can’t pour from an empty cup’.You are the most important asset for your business, you must look after yourneeds in order to run a business to the best of your ability.
Marketing andsocial media
5. Make a plan
Planning is keyfor a marketing strategy. Don’t create an unrealistic plan as this can bedemoralising and leave you feeling defeated. Set yourself small simple goalsand these can be increased as you see success. It may be a target number offollowers on Facebook, a specific number of sign-ups for a newsletter orexhibiting goals.
If you need helpwith a marketing plan, check out Marketing by Minal @Minal2804
6. Be where your customers are
It may soundobvious but with so many social media platforms it can sometimes feel veryoverwhelming and like you have to be everywhere at once! Find the social mediaplatform that most speaks to your customers, most people are on Facebook sothat is an obvious start but you may consider other platforms like Instagram ifyour business is creative or particularly visual. Do some research and seewhere your customers are visiting.
7.Aim for relationships not justsales
Building strongrelationships with your customers will mean that they are more likely to be arepeat customer and share their good experiences with others. Micro businessesare all about the people at the very heart of them. Be brave and put yourself,your passion for your product/service and your business into all yourinteractions to make sure you stick in their minds for exceptional customerservice.
8. Keep in touch
Don’t be afraidto ask someone for their contact details. Mailing lists have a bad reputationbut used carefully and compassionately they can be a great tool to inform yourcustomers, advise them of great offers and let that personality shine through.Similarly, every day we come across opportunities to network (especially if youproduce a wearable product), always make sure you have a supply of businesscards and details you can pass on.
If you need more help with yourmarketing, one of our fab small business community Karen Campbell could helpyou. Check out @k_c_marketing for somegreat blogs, advice and tips.
9. Have a good name and logo.
A strong brand is easily recognizable.Recognition starts with the name of your business. The name will appear on yourbusiness cards, letterhead, website, social networks, promotional materials,products, and pretty much everywhere in print and online to identify yourcompany or your company’s products and/or services. People commonly associatebrands with the brand’s logo. As you think about your logo, keep your audienceand products/services in mind because you want your logo to reflect yourcompany. A good logo builds trust and a strong logo will help to pull yourbrand together.
10. Find your brand voice.
What you say isimportant, but don’t overlook how you say it. Your company’s “voice” is thelanguage and personality you and your employees will use to deliver yourbranding message and reach your customers. Successful brands speak with aunique voice. Think about the brands you admire – what makes them unique? Howdo they communicate with you and other customers? What do you like about theirvoice?
11. Deliver value for your customers.
Value doesn’tmean lowest price. You can focus on product, great customer service , deliveryof service, or a combination of those things. When thinking about the valueyour company delivers ask what sets your product or service apart from otherswith similar products/services. A personable company with an excellent productare strong emotional drivers for a customer to purchase.
12. Create a personality.
When you aredeciding on how to brand your company and ‘voice’ it sometimes helps to thinkof it as a person. Analysing that character’s beliefs, likes and dislikes,where they live and what their lifestyle is like. This will help you find yourtarget customer and solidify your brand.
One of ourfavourite personalities is Alison Edgar from The Entrepreneurs Godmother, go to@aliedgar13 to check her out!
Small Business Saturday provideshelp and support for all Small Businesses throughout the year by providingworkshops, webinars and informative content.
Small Business Saturday UK alsohighlights small business success and encourages consumers to ‘shop local’ andsupport small businesses in their communities.
- Inspire Series (1)
- Monday Seller Success With Ebay (8)
- Small Biz 100 (1)
- Small Business Saturday Uk Champion (2)
- Smallbiz100 (8)
- Saying cheese in Prestatyn6 Days Ago
- Hitting the sweet spot in Bucks and Oxon2 Weeks Ago
- Telford’s Lean Green Eco Machine2 Weeks Ago
- We all scream for ice cream2 Weeks Ago
- #SmallBiz100 Joco returns to its roots3 Weeks Ago
- Coming in from the cold in central London4 Weeks Ago
- Bitten by the bug in East Sussex4 Weeks Ago
- Still rocking in Southend on Sea5 Weeks Ago
- Nobody's fool5 Weeks Ago
- 16 years of love in Ipswich6 Weeks Ago
- Small businesses celebrated at the Blue Tie Ball6 Weeks Ago
- Why apply to be a #SmallBiz100 2023?7 Months Ago
- Zero to hero in Nottingham13 Months Ago
- Monday Seller Success with eBay: That Vintage Football Shirt13 Months Ago
- Rock on in Southend on Sea13 Months Ago
- Monday Seller Success with eBay: Purrfect Cat Gifts13 Months Ago
- One love, one heart on Ipswich’s high street13 Months Ago
- Monday Seller Success with eBay: Hampers by Lauren13 Months Ago
- Good graces in Bristol and Bath13 Months Ago
- Monday Seller Success with eBay: Top Dog13 Months Ago
- Weigh to go in Northwich13 Months Ago
- Monday Seller Success with eBay: Handpicked Penrith14 Months Ago
- Holy cow in Westmorland14 Months Ago
- Monday Seller Success with eBay: The game is afoot14 Months Ago
- All fired up and ready to go in Gerrards Cross14 Months Ago
- Monday Seller Success with eBay: Meteorite Man14 Months Ago
- Dorset's Ice Cream Appreciation Society14 Months Ago
- Monday Seller Success Story with eBay: Giddy Goats Toys14 Months Ago
- SmallBiz100 celebrated at the Blue Tie Event14 Months Ago
- Why apply to be a #SmallBiz100 2022?19 Months Ago
- From field to fork – making the most of Cheshire’s local produce2 Years Ago
- Sustainable living with BLANC2 Years Ago
- Pizza power2 Years Ago
- In the good books2 Years Ago
- From babygrows to beer kits2 Years Ago
- Smile and say cheese2 Years Ago
- The perfect planner for when you didn’t plan for this2 Years Ago
- Why apply to be a #SmallBiz100 2021?2 Years Ago
- Feeling lighter than air at The Float Spa3 Years Ago
- At the cutting edge of local community3 Years Ago
- Sewing the seeds of success in Scotland3 Years Ago
- Joco's leap of faith pays off3 Years Ago
- No messing around! How Tom Foolery Coffee Company pivoted during the pandemic3 Years Ago
- How Mandira’s Kitchen has its eye on spicing up your freezer3 Years Ago
- Wild about keeping it local and healthy in Bristol3 Years Ago
- Award winning small business announced at Blue Tie celebration3 Years Ago
- Free leadership training for SME leaders delivered by leading Business Schools3 Years Ago
- Six things you can do in your business right now3 Years Ago
- How can my employees return to work safely and legally after Covid-19?3 Years Ago
- What is it really like being a #SmallBiz100? – Stamptastic spill the beans3 Years Ago
- Why apply to be a #SmallBiz100 2020?3 Years Ago
- Why embracing technology should be your New Year resolution3 Years Ago
- Starting a new business: financial tips for start ups4 Years Ago
- A helpful guide to data protection for small businesses4 Years Ago
- From architect to artisan at the Dumfries Larder4 Years Ago
- Putting down new Roots in Abergele4 Years Ago
- How Amazon is helping one woman tackle taboos and period poverty4 Years Ago
- Creating a community: What it means to be a small business4 Years Ago
- Building an enabling bridge, brick by brick4 Years Ago
- Get ready to rock with Rockit4 Years Ago
- How to create an event for Small Business Saturday UK4 Years Ago
- Jampacked with passion: the local cinema that’s giving back4 Years Ago
- Celebrating the North East’s cycle stars4 Years Ago
- Don’t know what to write about? 9 ideas for your next business newsletter, blog or social media post4 Years Ago
- Take a butcher’s at the first of the #SmallBiz100 20194 Years Ago
- 7 essential growth tips that small businesses need to know4 Years Ago
- Making a great first impression: photography & small business4 Years Ago
- Strength in numbers4 Years Ago
- How to choose the right pricing strategy for your business4 Years Ago
- How taking matters into her own hands led to huge success for Revival Retro4 Years Ago
- 5 content ideas every small business needs4 Years Ago
- The Flour Pot Bakery's secret to success4 Years Ago
- How to harness the power of Instagram and drive your business forward - the GB Labels way4 Years Ago
- Making Tax Digital is here! What does it mean for your business?4 Years Ago
- How we should champion success for International Women's Day4 Years Ago
- Step aside Mystery Shopper scheme - hello new Public Procurement Review Service!4 Years Ago
- The top three causes of entrepreneur burnout and how to avoid it4 Years Ago
- Get a great digital ad for your business for just £50, and help tomorrow’s entrepreneurs learn with iDEA!4 Years Ago
- Badge Your Brilliance with iDEA4 Years Ago
- How to make your Christmas the most successful yet!5 Years Ago
- Life in the fast Laine5 Years Ago
- Small businesses shine at launch of Silver iDEA Award St James's Palace5 Years Ago
- Local and sustainable is winning formula for SmallBiz100 Hays Hampers5 Years Ago
- Red Herring Games – Case Study5 Years Ago
- Keeping Up With The Tylers: How To Move With The Times5 Years Ago
- Making our own kind of music at the Blue Tie Ball5 Years Ago
- How to guest blog (and look like you know what you’re doing)5 Years Ago
- How to market your small business on a budget5 Years Ago
- Top summer marketing tips!5 Years Ago
- Purposely: embedding purpose into the heart of your small business5 Years Ago
- A ‘Dog Day Afternoon’ for Britain’s small businesses5 Years Ago
- Five ways to make your business successful in five years!5 Years Ago
- SmallBiz100 Mooch revive the local high street5 Years Ago
- Why apply to be a SmallBiz100 2018?5 Years Ago
- SmallBiz100 Julu on design, manufacturing, and building an online business with friends5 Years Ago
- Small Business Champion Series From Rich Brady ... Setting Business Goals5 Years Ago
- SmallBiz100 Techsixtyfour on how to successfully build an online business5 Years Ago
- SmallBiz100 Frequently Asked Questions5 Years Ago
- Small Business Champion Series from Rich Brady...Putting the Family into Family Business5 Years Ago
- Exporting - not just for the big!5 Years Ago
- Can Giving Really Be Good for a Small Business? Spoiler: Yes!5 Years Ago
- Let's get organised....5 Years Ago
- Is your business leaking money?5 Years Ago
- Podcasting - The Ultimate How-To Guide - Part 25 Years Ago
- Setting BIG goals – why do it and how to go about it5 Years Ago
- International Women's Day 20185 Years Ago
- 9 tips for Business Success - it's all about love.5 Years Ago
- Demystifying LinkedIn for Small Businesses5 Years Ago
- 10 Top Money Tips for Small Businesses5 Years Ago
- Organising a Small Business Event - Tips from the Experts5 Years Ago
- 12 Top Tips for Micro-businesses5 Years Ago
- ACCA on board the Small Business Saturday Bus Tour6 Years Ago
- Is Britain Becoming a Cashless Society?6 Years Ago
- Small Business Spotlight - How Technology Can Help Small Businesses6 Years Ago
- Taking Your Business Beyond the High Street6 Years Ago
- 5 Ideas to Improve your Time Management6 Years Ago
- The Small Business Saturday Bus Tour launches across the UK for its fifth year!6 Years Ago
- Making the most of Small Business Saturday7 Years Ago
- Why I applied to Small Biz 100: Crafty Revolution tells all8 Years Ago