Small Business Saturday Blog

Why apply to be a SmallBiz100 2018?

Thursday, June 28 at 10:15
Smallbiz100

With just two days to go until applications close for this year’s SmallBiz100, we look at the benefits of taking part.
First things first – what is the SmallBiz100? In a nutshell, we choose 100 brilliant small businesses and celebrate one every day in the run up to Small Business Saturday, which takes place in December each year.Clearly it’s a great opportunity to showcase your small business and raise awareness both locally and nationally. On your allocated day, your business will be celebrated across Small Business Saturday’s social media channels, including Facebook, Twitter, Instagram and LinkedIn. It’s a fantastic way to make a big impact.
Outside of your allocated day, there are plenty of PR opportunities within the media. Local press love to get involved and feature local businesses which have been selected to join SmallBiz100, and Small Business Saturday will support you all the way by preparing press releases for your local papers.If you want still more exposure, there are opportunities to feature in Small Business Saturday’s case studies series – find previous articles on our website here – or even to increase your impact longer term by becoming one of our Small Business Champions. It’s entirely up to you how far you want to take it.
When we speak to our previous SmallBiz100 participants, the one benefit which comes up time and time again is the support network which it provides. Running your own small business can be lonely at times, and it can be hard to know where to turn for help and advice from those who really know what you’re experiencing. Taking part in SmallBiz100 provides you with a fantastic community and a readymade support network of small businesses just like yours, all at different stages of growth. You’ll get access to a private alumni Facebook group for sharing tips, asking for advice, providing support and celebrating your success.
There are also plenty of opportunities to collaborate, with businesses who have been there and done it sharing their experiences. And finally, if you prefer your networking done in person rather than online, the fabulous blue tie ball takes place every year and is open to all SmallBiz100 participants, alumni and newbies alike.Michelle from Pink Spaghetti, who was one of the SmallBiz100 in 2017, says “As a business that operates from home and employs home workers, it is sometimes difficult to be seen or be taken seriously in the local business community. Being chosen to be a SmallBiz100 has not only given me amazing opportunities to network, collaborate and grow my business, but has also put me on the map locally. The increased exposure from Small Business Saturday has really made a difference to the way my small business is perceived; and the local press releases highlighting my involvement with SmallBiz100 has not only promoted my business but also validated it: we are no longer seen as a “hobby” business but as a worthy member of the business community.”All this and taking part is completely free! Sounds good? Applying to take part in SmallBiz100 2018 is quick and easy – just click here to register and start your journey. Already registered? Click here to apply to SmallBiz100.
Even if you feel that your business is not yet ready for SmallBiz100 or you’re not selected as part of the 100, there are still numerous benefits to getting involved.
Simply registering with Small Business Saturday can improve your business’s visibility, making you searchable via the Small Business Saturday app and via the business finder on the Small Business Saturday website, which is regularly promoted across social media. It’s also a great place to promote special offers, and to pick up tips and advice from other small businesses via our blog.
The standard of entrants for SmallBiz100 has already been phenomenal this year and we can’t wait to present the SmallBiz100 2018 later in the year! In the meantime, what are you waiting for? Make 2018 the year that you take your small business to the next level and take part in something amazing: apply now for SmallBiz100 2018.

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