Small Business Saturday Blog

6 Benefits of Social Media for Small Businesses

Friday, April 24 at 10:21Marketing | Social Media

Social media has transformed the way we interact and communicate. Not only for individuals, but also for small businesses and startups. Social media marketing has become an important part of any brand’s marketing campaigns. Why? The reason is the following unique benefits of social media for small businesses:

1. Social Media bridges the gap between you and your customers 
If you are a startup and want to strengthen your customer base, get close to your customers on social media and create a bond with them, while actively seeking new people to connect with. Social media gives your customers a platform to know you better and takes relationship building to a new level.

2. Fuel your sales 
Social media can help you increase your sales. Whether you are a product manufacturer or a service provider, you can educate your customers on any new offerings, updates or promotional offers within seconds. With a little bit of reinforcement they can turn into repeat-customers!

3. Create a two way conversation 
Professionally done marketing research can be expensive and time consuming. On social media, you can take advantage of free surveys or get instant feedback through informal Q&A. Get to know the habits of your community and how they respond to the content you produce. By interacting on social media, you can gain valuable insights into the preferences and buying behaviours of your community.

4. Network with other small businesses
Use social media to discover interesting businesses in your industry and area and build a relationship with them.  This may create opportunities for collaboration or support and give you fresh ideas for your social media pages by connecting with companies that you admire.

5. Find your company’s niche 
For small businesses the most important thing is to create awareness and connect with the right audience. Every social media website has a different tone and user type. Beyond the major social media websites, you may find that new or targeted social media sites offer new access to customers and industry colleagues. Here are a few sites that may be useful for your business:

Edgee: For creating new stories and content for your audience.
Your Interest: For creating events and inviting a like-minded audience.
Tagstr: For creating content with shared hash tags.

6. Enhance traditional marketing efforts
Social media can help you promote and support your small business’ other marketing efforts. For example, if you are promoting a new product with print advertising or events, you can use social media to increase awareness and impact.

By Amy from Tekfirst in Harrogate, North Yorkshire

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