Small Business Saturday Blog

Eight tips for branding your food business

Thursday, July 23 at 12:03Branding | How To

Are you looking for clever ways to brand your food business? It pays to ensure that your branding and packaging are spot on! This can be tricky to get right so it is important that you spend some time and resources on ensuring that you do everything you can to make it work for you.

Here are 8 essential bits of advice that can help your foodie small business stand out!


Great photos
You’d be amazed to see the difference that great photography can make to your product- people can become easily tempted by beautiful looking food stuffs. This works particularly well with simple items like bread and coffee packaging, as you can sell the product’s potential with lovely lifestyle photos that are engaging and warm – encouraging impulse buys.


Keep it simple 
Try not to overcrowd your packaging with pictures and text. Instead use clever placement of clear, crisp images to help attract your target audience and drive through a few more sales. This is also something that can easily be changed to keep up with seasonal changes or even the latest market trends.

Cocoa, Cacao, Chocolate, Food, Eat, Colombia, Packaging


Stay consistent 
Never underestimate the importance of being consistent – people respond better to brands when they are able to quickly recognise and relate to them. Even small changes in the regular packaging can make huge differences- and why companies can make a big show of rebranding.


Quality and quantity 
Make sure that your food packaging supplier is able to provide you with the quantity of packaging you need in the quality that your customers deserve. Getting this right is absolutely essential to build customer trust and encourage brand loyalty. More importantly though, you don’t want to not have your products on the shelves because of a delay in receiving packaging materials. 


Stand out from the crowd
It is important that you make the effort to ensure your product stands out from the crowd. Present your product in the best way possible, block bottom cellophane or paper bags are great packaging solutions. Try using your packaging to tell your company’s story, with creative text and imagery to really grab attention. This is the best advertising platform you have- any sales gained from it can be seen as a bonus.


Noodles, Colorful, Color, Color Raw, Food, Pasta


Keep to your principals
If you’re talking about your products as being organic, eco-friendly or boutique then you need to stick to these messages across your entire business. Use sustainable sources to provide your food packaging, keep non-recyclable or non-biodegradable products to a minimum and make sure that when people pick up your products they know the principals behind the company.


Don’t become dated
Getting packaging right isn’t a onetime thing, it’s a good idea to be regularly looking for ways to improve on your products and packaging. This could be anything from including new awards, promotions and ingredients to more subtle changes to the logo, colours or images. Staying on the cutting edge of the market trend without having to completely undergo a brand revamp can be tricky, but it is often essential. 


Do a customer survey 
It may sound like common sense, but take your customers into account when branding or designing your packaging. Why not take a small customer survey to find out what it is people want from your product’s packaging? This is arguably the most important tool you have!

Charlotte Packaging is a family run packaging business with over 40 years’ experience delivering industry food packaging supplies.

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