Small Business Saturday Blog

How to: Get your product in a magazine

Tuesday, June 28 at 15:40



The London Fashion Agency give some tips for getting your small business' product featured in a magazine....


Misconceptions of Devil Wears Prada-esque editors with unreasonable demands and a penchant for making the intern cry makes getting featured in a magazine feel like a daunting task. But fret not – we’ve condensed all that we know about the big bad world of print into 5 easy steps so you know the whos, whats, wheres and hows of getting that all-important feature.

Step 1: Do your research

Doing a little research into lead times for each publication is really important – there’s no point in sending a collection of suncreams over to Elle if they’re already working on their Christmas issue. Generally speaking, monthly titles work approximately 6 months ahead, whereas weekly titles work on issues 2 or so months in advance.

Step 2: Resources at the ready

Having great resources at hand makes approaching publications that little bit easier for both parties. A beautiful lookbook, some high-resolution images and a sharp, concise press release will help the editor to envisage your brand on their pages.

Step 3: The all-important approach

It would be a crime to put so much time and effort into the perfect pitch to then send it to the wrong department – it’s really important to read into the best person to contact in order to get the best result. For example, if you want to get your knitwear featured in LOOK then you should get in touch with the fashion assistant or shopping editor, but if you’re a homeware brand then the lifestyle assistant may be your best point of contact.

Step 4: Call-ins

If an editor likes the look of your product then it’s possible that they’ll call it in for a shoot. This is a great sign, but unfortunately not all products that are called in end up getting featured. To maximise your chances, ensure that you have samples at the ready so that you can get your products over to the publication as soon as they’ve been requested.

Step 5: The waiting game

Now it’s time to wait, wait, and wait some more. Be patient – you don’t want to bombard the editor with numerous emails. If your product gets featured then be sure to share it on social media – this is a great achievement! Most importantly, always email a thank you note to the editor - maybe they’ll want to feature your product again in the future.



The London Fashion Agency is an award-winning PR and social media agency. They are the UK’s first and only affordable fashion PR and resource agency dedicated to independent brands and small business. They have broken down traditional retainers to allow businesses to do their own PR with LFA guidance. Agency director, Rosie, started LFA 3 years ago when she realised when it comes to PR, small business want to know two things; what am I getting and how much does it cost.

How to: Get your product in a magazine

Tuesday, June 28 at 15:40



The London Fashion Agency give some tips for getting your small business' product featured in a magazine....


Misconceptions of Devil Wears Prada-esque editors with unreasonable demands and a penchant for making the intern cry makes getting featured in a magazine feel like a daunting task. But fret not – we’ve condensed all that we know about the big bad world of print into 5 easy steps so you know the whos, whats, wheres and hows of getting that all-important feature.

Step 1: Do your research

Doing a little research into lead times for each publication is really important – there’s no point in sending a collection of suncreams over to Elle if they’re already working on their Christmas issue. Generally speaking, monthly titles work approximately 6 months ahead, whereas weekly titles work on issues 2 or so months in advance.

Step 2: Resources at the ready

Having great resources at hand makes approaching publications that little bit easier for both parties. A beautiful lookbook, some high-resolution images and a sharp, concise press release will help the editor to envisage your brand on their pages.

Step 3: The all-important approach

It would be a crime to put so much time and effort into the perfect pitch to then send it to the wrong department – it’s really important to read into the best person to contact in order to get the best result. For example, if you want to get your knitwear featured in LOOK then you should get in touch with the fashion assistant or shopping editor, but if you’re a homeware brand then the lifestyle assistant may be your best point of contact.

Step 4: Call-ins

If an editor likes the look of your product then it’s possible that they’ll call it in for a shoot. This is a great sign, but unfortunately not all products that are called in end up getting featured. To maximise your chances, ensure that you have samples at the ready so that you can get your products over to the publication as soon as they’ve been requested.

Step 5: The waiting game

Now it’s time to wait, wait, and wait some more. Be patient – you don’t want to bombard the editor with numerous emails. If your product gets featured then be sure to share it on social media – this is a great achievement! Most importantly, always email a thank you note to the editor - maybe they’ll want to feature your product again in the future.



The London Fashion Agency is an award-winning PR and social media agency. They are the UK’s first and only affordable fashion PR and resource agency dedicated to independent brands and small business. They have broken down traditional retainers to allow businesses to do their own PR with LFA guidance. Agency director, Rosie, started LFA 3 years ago when she realised when it comes to PR, small business want to know two things; what am I getting and how much does it cost.

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