Small Business Saturday Blog

How to: make a YouTube video

Monday, June 01 at 13:16
Btube | How To | Small Biz 100 | Video

Making a video is a great way to promote your small business. You introduce yourself to your customers and the viewers can get a good sense of the business style, your products and your personality.This year, for The Small Biz 100, we would love for you to make us a short video to go with your application.Making a short video is straight-forward, with heaps of benefits. This YouTube video from BTube should inspire you to get started, and below we share some tips. From beginners to pros- anyone can do it!
Step one: the right stuff for filmingDon't panic about the need for fancy equipment - these days most smartphones have great cameras and plenty of storage space for storing your video. Keep the camera steady with a tripod, propping your phone on a table, or digging out that selfie stick for shake-free content. You could also use the webcam on your computer or laptop to record.If you have a digital camera, these will allow you to record a video, so play around until you find technology that is most suitable for you, your business and your budget.Step two: the contentSpeak up! We want to hear what you have to say about your small business, so make sure to speak clearly and encourage anyone you interview in the video to do the same.Take inspiration from BTube's video with 'cut-aways'- different shots of your small business or products with audio narration over the top talking about your small biz story.Take your time, with a few different takes to make sure you capture everything you wanted to. It's supposed to be fun, so enjoy interviewing your employees, your customers or showing your products.Step three: upload, edit, tweakEach camera, smartphone or computer will differ slightly, but once you're done with filming you need to get the video files onto the computer.To edit your video, like BTube say there's plenty of free editing software available. For PC users, Windows Movie Maker, for Macs there's iMovie. Work with what works for you & if in doubt, search online. There's hundreds of easy step-by-step articles to help you along the way, offering reviews of the different free software and tutorials.It's also a great opportunity to ask for favours from your friends, family or colleagues who may know a thing or two on editing and making videos look great.As BTube's video says, YouTube has plenty of audio files available for incorporating into your video, so make the most of all the free tools out there.Step four: upload!If you haven't gone one already, set yourselves up with a YouTube channel. Make sure you include all your small business details in the channel page with a link to your website, Twitter and Facebook page.Give it a snappy title, make sure to use the most of the tags at the bottom of the video editor so your video comes up in as many searches as possible. Don't forget to set your video setting to 'public' once you're ready to share it with the world.Once it's up on your YouTube page, share it via Facebook, Twitter and if possible embed it on your own website. Most importantly- send it to us with your Small Biz 100 application!Remember, if your business is chosen as a Small Biz 100 this year, we will use your video to promote your business, so it's a great opportunity to show us & our followers what you're doing.We can't wait to see your Small Biz 100 application videos! 

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