Small Business Saturday Blog

How I Set Up My Business and the Four Reasons Why It Is Successful

Wednesday, March 04 at 09:35Inspiration | Social Media


My daughter was nearly 2 years old and I’d been a full time mummy for 669 days! (I wasn’t counting of course!). The extent of my mental stimulation was remembering and reciting nursery rhymes and singing the alphabet song 30 times a day.

The need to find a means of income that was more satisfying and rewarding than a ‘job’ but without the commitment and time needed to dedicate to a ‘career’ was essential (only later did I realise that any business you run yourself involves an incredible amount of your time, commitment, dedication… blood, sweat & tears!)

I had 2 rules when making this decision:

1. My daughter comes first so it has to fit around her (sorry to spoil the sorry but I failed on this lots of times! But it’s okay she still loves me and I learned a big lesson about what’s important in my life).

2. I must have passion for it & love doing it. Luckily this is easy if you choose the most obvious path, and the bits you don’t love (because there will be some) -  outsource!

Well after 5 years of writing plans in my ‘Business Ideas’ book (which I still treasure today) I came up with the concept of The Beauty Event. This little idea actually turned out to be pretty big! After an exciting launch event at Hotel Du Vin in May 2012 I went on to host many events over Bristol including The Pamper Area at Women Outside The Box festival in the autumn of 2012 & 2013.

The only niggle was…. my number 1 rule was being broken! (By then I had 2 little people in my life, my son was 2 and my daughter 6). Anyone who works in events and especially management of events where the sole responsibility for every aspect of the event is down to one person: YOU! It’s a tough job and to say its a rollercoaster ride is an understatement.

In May 2014 the 2nd anniversary of TBE we celebrated with The Merrymaking Festival. A wonderful family event full of hands on activities, craft, live music, afternoon tea, an amazing line-up of speakers and all my favourite exhibitors too. This was the last event in the TBE journey. I’d made a decision to choose my family over the rollercoaster.

During those last few months I’d done a lot of soul searching as to what I could possibly do next on the path of life. All along it was staring me in the face! Without me even recognising people’s interest in my social media skills my next business was sowing seeds all over the place!

Exhibitors and therapists often asked me for tips and advice on how they could use Facebook to let more people know about their business and ultimately get more bookings. Looking back the opportunity had been there a while, but I guess I needed a few more clues before I could actually ‘see it’.

I don’t like to hang about and once my mind is made up I’m 110% focused on ensuring it happens. Seven days after TBE’s last appearance SHC Social Media was born and within the first week I had three clients!

10 months on, I’ve launched my website, given more than 25 1-2-1 tutorials, hosted group workshops & training and managed social media accounts for 13 different clients! On top of all that I’m really keen to collaborate and work with local businesses especially those with a female core focus. In November of last year I sponsored the CLIC Sargent Celebration Ball held at the Marriott Hotel and I’m currently sponsoring the BeFab Bristol event taking place in March, which is all about being fabulous inside & out! (this is right up my street!)

I do have to admit that rule no.1 is still being broken on occasion but that’s because of rule no.2! As long as you have a burning desire at the core of your business that will keep the fire alight then your sole objective then is to just keep that passion in check!

I am incredibly grateful for my success in my new business venture and would measure this based on 4 reasons, which can apply to any business:

1. NETWORK: I had a ready made market just waiting for me. Through my event work I met and got to know a lot of small businesses. (But I don’t rely on this and I continue to network and build my contacts, meeting new people is a very enjoyable & fulfilling part of life)

2. DEMAND: My market need & want my service (small businesses really benefit from  social media and it is very accessible for them).

3. PASSION: I love working with small business owners to help them make their business more successful. Ultimately this is the driving force behind what I do every day.

4. REAL: I’m approachable, genuine & easy going! (Many small businesses find the idea of social media a bit daunting so I make it user friendly!).

I believe people come first and everything else comes second. If you put the people in your business first (you) and the people in other businesses (your clients) first also then you will find you’re fostering strong relationships built on mutual trust, respect & understanding. To me this sounds like a recipe for success, wouldn’t you agree?



By Sarah Cook, founder of SHC. "SHC is about opening people’s eyes to an amazing and ever changing online world which has incredible potential for your business when used in the right way! I help small businesses and start-ups get more social media savvy! Take a look at my website for more info & feel free to get in touch for a free consultation.” www.shcsocialmedia.co.uk

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