Small Business Saturday Blog

How to go about hiring the best talent for your small business

Wednesday, January 07 at 10:10Recruitment

As a small business owner, recruitment can be incredibly challenging. Not only is recruiting the best talent for your business a time consuming process, you need exactly that, the best talent for your business.

In smaller operations, an employee’s responsibility gets greater. Unlike a larger organisation where multiple people may be responsible for a specific section or department of a business, in a smaller business there will be much more of an element of trust placed on an employee. When recruiting someone to work for you, you will be much choosier and will need to hire someone who will exactly fit your business needs and of course, someone you can trust.

With this in mind, we have taken a look at the ways in which you as a small business owner, can go about hiring the best talent for your business.

Be creative in your approach 
First and foremost, when recruiting for a role you need to think creatively. Sourcing the best talent is no longer just about placing an advert in your local newspaper and waiting for hordes of applications to be sent your way. We live in the age of the internet, we live in the age of the smartphone, we live in the age of social media, and all of these technologies will have an effect on the way in which you recruit.

With technological advances, things have been much more immediate. No longer do you have to wait a week for your advert to be seen in the local newspaper and then have to wait for people to apply, today you can have your job advert written and available for people to see in a matter of minutes. Because of this, think about the ways in which you can be creative in your approach and the way in which you can stand out and capture the attention of skilled job-seekers.

Utilise technology 
As mentioned above, technology has changed the way in which we do business and with it, it has changed the way in which we recruit. Ensure you are utilising the business orientated social network, LinkedIn, as this offers up a world of opportunity. A place for professionals to connect with others and showcase their skills, LinkedIn will make searching for talent much easier and will also make it easier for skilled professionals to be able to find you. Of course, LinkedIn isn’t the be all and end all though. There are other options.

Though they may seem like unlikely options, Facebook and Twitter are both options to consider. Both of these enable you to reach out to a wider audience and ensure that the right people see that you have an opportunity available. With Twitter in particular, the power of the hashtag cannot be ignored. Used as a way of categorising tweets that are similar in subject, by utilising hashtags within the tweets that you compose you will ensure they can be found easily and be viewed not just by those following you, but also those searching on that particular hashtag.

The ability to share easily on social media also means that you will be able to get your job advert seen by more and more people, so ensure you encourage the sharing of anything you post.
Of course, also be sure to add the details of the job to your website (if you have one), as regular visitors to it will see it and will hopefully share the details of it amongst their networks both online and offline.

Hire an experienced recruitment consultant 
If you don’t have the time and resource to recruit for yourself, it could be that you need to hire an experienced recruitment consultant. Using specialist recruitment CRM software, a recruitment consultant will be able to exactly match the skills of an individual to the skills required for your business. As mentioned previously, technology has changed recruitment. By using specialist software, a recruitment consultant will be able to easily filter those who aren’t right for your role and quickly identify those who are.

Develop relationships
Network, network, network. To ensure you get talent that is right for your business, ensure you are in constant communication with those around you. Positioning yourself centrally in your industry will enable you to develop relationships with individuals, organisations and key figures and get insight into this who might be right and who might be wrong for your business. To develop these relationships, be sure to attend as many conferences, exhibitions and events that you can in order to gain as much insight into the industry as you can.

By Dean Ronnie, www.mercuryxrm.co.uk 

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