Small Business Saturday Blog

Beating out the competition in the small business world takes more than just telling others on the street about what you have to offer. You have to create maximum exposure by being accessible on online platforms. By doing so, you better establish your business identity and brand.Building an online brand is important for a number of reasons. It creates awareness for what your small business stands for. If consumers want to learn about the product you offer, they should be able to access information about it from anywhere. You can also gather a larger following by reaching out to the online community. Lastly, the process of establishing an online presence enables you to gain credibility. If consumers see your business online, they can navigate your site and infer that yours is a legitimate company.The first step in establishing an online brand for your company is picking a domain name. Many companies underestimate the power of choosing a URL that differentiates them from the competition. A brandable domain name might directly reference aspects of your business, but it doesn’t have to specify what it entails. In the long term, the domain name can build brand value. You will want to check that a name is not already registered before you choose one. Make sure the domain name is user-friendly and short in that it is easy to spell and say. You will also want to make it unique and credible in order to set yourself apart from your competitors.When establishing your brand online, It is important to have a clear understanding of your target audience. Prior to coming up with content strategies, utilize research tools to identify your audience. Google Analytics will help you figure out the demographic most interested in what you have to offer. Google also offers an acquisition feature which points out how users found your site. You will be able to see if they typed the URL directly into their browser or if they were connected to you through social media or a search engine. Knowing this information will allow you to determine which online marketing channel is most effective.After identifying your audience, you can work on making your business stand out by creating a brand that consumers will remember. Having an eye-catching logo that can be used on all online platforms and marketing materials will mean customers will attach your small business with a visual. It should give consumers an idea of the product you represent. Also create a business slogan and tagline that stands out. A tagline is a phrase that lets your visitors know who you are right when they click on your site. You will want it to be placed on all your marketing materials. This builds recognition which is key in gaining customers for your small business.When you build your company website, be personable and accessible by having a home page with an introduction. You’ll want to establish your online brand from the get-go by telling visitors about what you offer and how it will benefit them. Make sure you have a subscriber button on the homepage so users can immediately opt to learn more about your small business.To directly help sales and marketing efforts, dedicate part of your website to reviews since they can have a significant impact on sales.. Allow customers to share their experience with your product. This content can then be shared on social media where others can see that your small business delivers on what is promised. Enabling customer reviews also positively affects search rankings in search engines. Reviews increase the amount of unique content your site offers giving you a better chance at moving up in ranking.Social media is an online marketing platform that is free and gives you instant access to consumers. Make sure that you have social icons on each page of your website. All of your social media pages should consistently feature your brand. This will make your business more memorable in potential buyers’ minds. Consumers also like to see and hear about businesses. Posting podcasts or having segments featured on a YouTube channel can build a personal relationship with your target audience. This fosters trust and increases your credibility.Another online tool you can utilize when trying to spread the word about your small business is blogging. This heightens your visibility. Your search engine rank will improve as you expand to posting content on blogging sites. It also works to help establish a direct relationship with customers in order to gain valuable feedback. Don’t be afraid to share content from experts in your industry. Online consumers will find you more trustworthy if they see you are up to speed on all aspects of your product.Lastly, stay engaged with your consumers. This is key in building a strong presence online. Use tools such as HootSuite which will notify you when someone mentions your brand. You should respond to comments made about what your small business has to offer. This will show customers you are concerned with their needs and will help spread the word about your business.Guest blog contributed by Sarah Elizabeth Saker

Business in the UK is growing rapidly – with small businesses in the lead. In 2015, there were 5.4 million businesses recorded in the UK, according to a report by The House of Commons. The report also states that over 99% are SMEs that employ a range of 0-249 people. A large percentage (95%) were also micro-businesses, small enterprises that employ 0-9 employees totalled 5.1 million. While businesses in the UK continue to boom, it is increasingly important to have a well-designed and developed online presence, encompassing critical Search Engine Optimisation tactics. Here are some tips for small businesses that are thinking of taking the leap and finally going digital.Why do I need a modern and up-to-date website as a small business?In this day and age, chances are the majority of your potential consumers will learn about your business through some form of digital means. Regardless of how your consumer encounters your business for the first time, they will almost certainly use an online search engine to discover more about your business.  According to a recent survey by Weebly, 56% of consumers do not trust a business that lacks an online presence. Your website will serve as a showcase for the product(s) or service(s) you provide, open 24 hours a day, 7 days a week. A key aspect of a website is having a sleek, user-friendly platform for your current and prospective customers alike to gain information about your business. For instance, aspects such as a “Contact Us” or “About Us” page are critical to providing your audience with the information they need. What is Search Engine Optimisation?Many small businesses make the mistake of ignoring the appropriate implementation of Search Engine Optimisation (SEO) tactics. Performing proper SEO tactics will help your website to rank higher on some of the top search engines in the world. The implementation of the right SEO tactics and creating an SEO-friendly website are key to the placement of your business’ website on Search Engine Results Pages (SERPs).What should I do to improve my website’s Search Engine Optimisation (SEO)? At MBJ, we strive to implement white-hat SEO techniques, also known as ethical SEO which are defined as the best practices to follow in order to rank highly on SERPs whilst following the guidelines provided by Google.Below are a few of MBJ’s SEO tips & tricks to keep in mind:

• Relevant Content Creation – Ensure that your content is relevant and flows smoothly with the theme or context of the overall website. Remember to provide valuable and useful content aimed at your target audience. Additionally, it is important to ensure your content includes correct spelling and grammar. 

• Appropriate Keywords – Keywords are phrases that users will begin their online search with. For instance, a user looking for a hotel in London will search for “London UK hotels”. When keywords are integrated into your web page’s content then the search engine will pick up on the words and rank your site for the words that are relevant to your business. Implement the usage of keywords into your content and make sure they flow naturally with the context of the page. It is best to avoid keyword stuffing, as mentioning the same words over and over again have proven to be counterproductive. Google’s algorithms have recently been updated and designed to detect web content misconduct. 

• On-Site Blogging – If you’re wondering where all the relevant content and keywords should go on your website, consider having an on-site blog. Not only does an internal blog assist with your SEO efforts but it also provides you with the opportunity to highlight your knowledge and expertise of the industry you operate in.

• Concise URL Structure – A clear URL structure is especially helpful when listing the products or services your business provides. Creating a custom URL allows for custom keywords to be implemented into the URL, not just a mixture of gibberish letters and numbers. For instance, http://mbj.london/portfolio/ is a much clearer and easier to read URL than http://buff.ly/1PqYltn.

• Social Media Integration – Select the social media channel(s) that best suits your company’s mission and vision. For example, businesses that are more visual in capacity tend to be better suited for platforms such as Instagram and Facebook. Search Engine Optimisation is typically interlinked with a website’s social media presence. 

Post by MBJ London, a London-based web and app development consulting company. Their mission is to help small businesses go digital and not loose out to their competitors who have. Find MBJ London on Twitter, Facebook and Instagram. MBJ offers Website as a Service (WaaS), an innovative package that encompasses the design, development, maintenance, and technical aspects that are required to create a flawless web presence. It enables small businesses to have a dedicated IT department for a fraction of the cost.